spContent=In our dynamic and ever-changing world, communication across cultures is increasing at an incredible rate, effective and appropriate intercultural communication is very critical. Introduction to Intercultural Communication aims to help you enrich cultural knowledge, cultivate intercultural awareness, improve intercultural communicative competence and broaden your global horizon. We hope you will find this course interesting and enjoy learning together.
Welcome to the course. We thank you for joining us.
In our dynamic and ever-changing world, communication across cultures is increasing at an incredible rate, effective and appropriate intercultural communication is very critical. Introduction to Intercultural Communication aims to help you enrich cultural knowledge, cultivate intercultural awareness, improve intercultural communicative competence and broaden your global horizon. We hope you will find this course interesting and enjoy learning together.
Welcome to the course. We thank you for joining us.
—— 课程团队
课程概述
跨文化交际导论是郑州师范学院建设的一门省级精品在线开放课程，2021年被认定为河南省线上线下混合式一流本科课程，2022年被认定为河南省线上一流本科课程。该课程依托立体化教学资源，多模块在线教学，旨在培养学习者的跨文化意识，丰富跨文化知识和跨文化交际策略，锻炼和提升跨文化交际能力、英语语言应用能力。
本课程共十二个单元，教学内容从交际与跨文化交际、文化与交际、语言与文化等基础理论，到深层次的文化价值观，以及具体的语言交际、非语言交际、跨文化冲突管理、跨文化谈判技巧、跨文化商务礼仪等内容。
采用英语教学，教学视频配有英文字幕，凡具有基础英语水平者均可参与学习。
本课程为英语、商务英语、汉语国际教育、电子商务／跨境电子商务等专业学生的专业学习提供基础和条件。从事跨文化交流、国际商务的外事、外贸、跨境电商人士也可通过学习该课程提升跨文化交际的有效性和恰当性。
授课目标
认知目标：掌握跨文化交际基础理论，丰富跨文化知识，增进对不同文化的了解，理解中外思维方式、价值观、风俗习惯、商务礼仪等方面的差异，熟悉跨文化商务沟通的特点，理解跨文化交际障碍和冲突产生的原因。
技能目标：锻炼和提升跨文化交际能力及英语语言应用能力，能够恰当运用跨文化交际策略、使用英语恰当并有效地进行跨文化沟通、传播中国文化。
情感、素质目标：开阔视野，增强跨文化意识和思辨意识，树立正确的价值观，具备良好的跨文化沟通素质，增强文化自信和民族自豪感。
课程大纲
Communication and Intercultural Communication交际与跨文化交际
课时目标：After completing this unit, you should be able to define communication and intercultural communication, Illustrate components of communication, demonstrate the process of communication, identify the characteristics of communication, illustrate components of intercultural communicative competence.
1.1 Definitions and Components of Communication 交际的定义与构成要素
1.2 Characteristics of Communication 交际的特点
1.3 Intercultural Communication 跨文化交际
单元讨论
Test 1 单元测试
Culture and Communication文化与交际
课时目标：After completing this unit, you should be able to define culture, identify characteristics of culture, list functions of culture, understand the link between culture and communication, illustrate culture shock and intercultural adaptation.
2.1 Culture 文化
2.2 The Link Between Culture and Communication 文化与交际之间的关系
2.3 Cultural Shock and Intercultural Adaptation 文化冲击及跨文化适应
单元讨论
Test 2 单元测试
Language and Culture 语言与文化
课时目标：After completing this unit, you should be able to define the language, acknowledge the functions of language, identify the characteristics of language, understand the role of language in intercultural communication.
3.1 Definitions and Functions of Language 语言的定义与作用
3.2 Characteristics of Language 语言的特点
3.3 The Role of Language in Intercultural Communication 语言在跨文化交际中的作用
Test 3 单元测试
Verbal Communication 语言交际
课时目标：After completing this unit, you should be able to define verbal communication, oral communication, and written communication; identify barriers to effective verbal communication; illustrate advantages and disadvantages of oral communication and written communication; get tips for effective oral communication and written communication.
4.1 Overview of Verbal Communication 语言交际概述
4.2 Oral Communication 口头交际
4.3 Written Communication 书面交际
单元讨论
Test 4 单元测试
Nonverbal Communication 非语言交际
课时目标：After completing this unit, you should be able to define nonverbal communication, identify significance of nonverbal communication for intercultural communication, understand the messages sent by some nonverbal behaviors, identify nonverbal differences among cultures, list functions of nonverbal communication.
5.1 Overview of Nonverbal Communication 非语言交际概述
5.2 Categories of Nonverbal Communication 非语言交际的分类
5.3 Functions of Nonverbal Communication 非语言交际的作用
单元讨论
Test 5 单元测试
Time and Communication 时间与交际
课时目标：After completing this unit, you should be able to define time system and time orientation in intercultural communication, identify the characteristics of different conception of time in intercultural communication, illustrate different attitudes and understanding toward time perception.
6.1 Time Systems 时间系统
6.2 Monochronic Time and Polychronic Time 单一时间制与多元时间制
6.3 Time Orientation 时间取向
单元讨论
Test 6 单元测试
Space and Communication 空间与交际
课时目标：After completing this unit, you should be able to define proxemics --- the use of space, improve communicative skills by respecting personal zones, identify the characteristics of space and communication in different cultures.
7.1 Proxemics --- The Use of Space 空间关系学——空间的使用
7.2 Improve Communication by Respecting Personal Zones 通过尊重个人空间增进交际
7.3 Space and Culture 空间与文化
单元讨论
Test 7 单元测试
Communication Styles 交际风格
课时目标：After completing this unit, you should be able to define communication styles, illustrate communication effectiveness, demonstrate high-context and low-context communication, identity the communicating styles of different countries.
8.1 Communication Effectiveness 交际的有效性
8.2 High Context vs. Low Context Communication 强语境文化的交际与弱语境文化的交际
8.3 Communicating Styles of Different Countries 不同国家的交际风格
单元讨论
Test 8 单元测试
Values and Communication 价值观与交际
课时目标：After completing this unit, you should be able to understand cultural difference through the framework of four cultural dimensions, understand the nature of values, demonstrate the hidden causes for misunderstandings in intercultural communication, identify the values behind business people.
9.1 Cultural Difference through the Framework of Four Cultural Dimensions 文化四维度框架下的文化差异
9.2 The Four-Dimension Model and Values Behind Business People 商人背后的四维模型及价值观
9.3 An International Perspective on Cultural Differences国际视角下的文化差异
单元讨论
Test 9 单元测试
Managing Intercultural Conflicts 跨文化冲突管理
课时目标：After completing this unit, you should be able to define intercultural conflicts, understand different approaches to conflicts resolution, master effective method of managing intercultural conflicts.
10.1 Understanding Intercultural Conflicts 理解跨文化冲突
10.2 Effective Management of Intercultural Conflicts 有效管理跨文化冲突
10.3 Case Analysis 案例分析
单元讨论
Test 10 单元测试
Intercultural Negotiation 跨文化谈判
课时目标：After completing this unit, you should be able to define intercultural negotiation, illustrate the procedures of intercultural negotiation, understand the influence of cultural differences on negotiation, master useful Intercultural business negotiation strategies.
11.1 Definitions and the Procedures of Intercultural Negotiation 跨文化谈判的定义及过程
11.2 The Influence of Cultural Differences on Negotiation 文化差异对谈判的影响
11.3 Intercultural Business Negotiation Strategies 跨文化商务谈判策略
单元讨论
Test 11 单元测试
Intercultural Business Etiquette 跨文化商务礼仪
课时目标：After completing this unit, you should be able to improve communicative skills in business introductions and greetings, identify the characteristics of business dining etiquette, explore social customs in different cultures.
12.1 Introductions and Greetings 介绍与问候
12.2 Dining Etiquette 餐饮礼仪
12.3 Social Customs 社会习俗
单元讨论
Test 12 单元测试
展开全部
预备知识
学习者具备基础水平的英语听说读写能力。
学习者具备积极的文化学习态度。
参考资料
庄恩平. 跨文化商务沟通教程·阅读与案例[M].上海: 上海外语教育出版社, 2017.
胡文仲. 跨文化交际学概论[M]. 北京: 外语教学与研究出版社, 2012.
王维波、车丽娟. 跨文化商务交际 [M]. 北京: 外语教学与研究出版社, 2018.
余文华、谌莉. 跨文化交际教程[M]. 杭州: 浙江大学出版社, 2019.
黄育才. 跨文化交际实用英语教程(修订版）[M]. 上海:复旦大学出版社, 2023.
Dodd, C. H. 跨文化交际动力[M]. 上海: 上海外语教育出版社, 2006.
Samovar,L.A., Porter,R.E., Stefani, L.A. 跨文化交际[M]. 上海：上海外语教育出版社, 2009.
