Strategic Management is the capstone course for business administration majors. Students learn new strategy formulation, implementation, and evaluation concepts and techniques. Students use this new knowledge, coupled with knowledge acquired from other courses, to chart the future direction of different organizations.

Strategic Management students analyze firms in different industries, make objective strategic decisions for companies, and justify those decisions through oral or written communication. Students recommend strategies for the organizations studied and specify how those strategies could best be implemented. Strategic Management is a challenging and exciting course for students.

Strategic Management is an interesting course to teach because the problems and issues of strategic management cover the whole spectrum of business, including finance, marketing, management, management information systems, production operations, economics, and statistics. Strategic management is an emerging and rapidly developing discipline. Weighing the pros and cons of alternative strategies entails a total enterprise perspective and a talent for judging how all relevant factors fit together. This is quite a contrast to other required and elective courses, which are generally concerned with a narrower, more specialized body of knowledge. Although the features of Strategic Management pose an instructional challenge, there is plenty of opportunity to make the study of strategic management the best course in the business curriculum.

平时成绩占50%（其中，出勤10%，课堂参与20%，线上学习20%），期末综合案例报告成绩占50%。

管理学、市场营销学和人力资源管理等基本知识。

《战略管理：概念与案例（第16版）》（清华MBA核心课程英文版教材），清华大学出版社。全球高等院校经济管理专业本科生、研究生的经典教材，作者弗雷德·R.戴维(Fred R. David) 。本书主要讲述战略管理的基本理论和各行各业共计29个生动的案例，包括战略管理的概念，战略的制定、实施与评价，以及战略管理案例分析，将战略管理相关知识与企业实践紧密结合。

Q：如何学好战略管理课程？

A：教学视频是一个提纲性的索引。战略管理课程是相对比较抽象、实践性很强的课程。同学们除了学习书本之外，还要经常关心财经类时事新闻。掌握理论联系实际的方法。