《创业基础》是一门面向社会人群开设的通识类创新创业课程，将和大家一起来了解创业的本质和内涵，探讨成功创业者应具备的创业胜任力和创业内驱力，学习如何在充满风险的创业环境中识别并把握创业机会，学习如何组建并管理一个优势互补、团结高效、不惧失败、锐意进取的创业团队，学习如何将充满想象力的创意火花转变为更具执行力的创业计划。课程将帮助每位学习者增强创业意识、激发创业热情、培养创业核心素质、掌握创业基础知识、提高创业实践技能，鼓舞并帮助学习者追寻创业梦想、完善创业路径。
本课程所涉及内容包括拓展创业视域、提升创业素质、准备创业知识、识别创业机会、组建创业团队、撰写创业计划、谋划创业战略、规避创业风险、优化创业资源等，是每个人在工作中都可能面对的问题或需要具备的基础性知识与技能。本课程共有14个学时的线上教学内容，这些内容采取模块化、主题化的教学方式，共设置有六大创业能力培养模块，每一个模块围绕一个主题，以“理论+研讨”的形式安排教学环节，同时配备有课后思考讨论题、学习研讨资料和学习效果检测。课程内容以培养学习者的创新创业能力为核心，以创业实践为导向，以创业者在不同时期可能遇到的问题为主轴，渐次展开、层层推进，构建了理论与实践的双轴驱动内容体系。
本课程主要有三大特色和亮点：
1、优质教学团队。课程负责人徐小洲教授是联合国教科文组织中国创业教育联盟主席、联合国教科文组织创业教育讲座教授、教育部长江学者特聘教授、浙江传媒学院校长，是我国创业教育领域的权威学者。同时来自美国、韩国的创业教育专家也将受邀加入教学导师团队，优秀企业家和知名校友也将出任创业实践导师。
2、模块化、主题化的教学方式。线上课程系统讲授创新创业的理论、知识、观点、现象、思潮。
3、突出“人”的价值。本课程努力培养具有较强的社会适应能力，拥有敏锐的洞察力、出色的团体意识、出众的执行力、卓越的组织能力、优秀的人格品质的创新创业型人才。
帮助学习者增强创业意识、激发创业热情、培养创业核心素质、掌握创业基础知识、提高创业实践技能，鼓舞并帮助学习者追寻创业梦想、完善创业路径。
不做要求
英文文献
一、国际组织（国际研究机构）重要报告
World Economic Forum
https://www3.weforum.org/docs/WEF_GEI_EducatingNextEntrepreneurs_ExecutiveSummary_2009.pdf
l Educating the Next Wave of Entrepreneurs (2009)
l Global Competitiveness Report: 2001-2011
European Commission
l Towards Greater Cooperation and Coherence in Entrepreneurship Education (2010)
l Entrepreneurship in Vocational Education and Training (2009)
l Survey of Entrepreneurship in Higher Education in Europe (2008)
l Entrepreneurship in higher education, especially within non-business studies (2008)
l The Oslo Agenda (2007)
l Mini-companies in Secondary Education (2005)
l Making progress in promoting entrepreneurial attitudes and skills through Primary and Secondary education (2004)
l GREEN PAPER Entrepreneurship in Europe (2003)
l Entrepreneurship Survey of the EU25 (2009)
https://ec.europa.eu/enterprise/policies/sme/facts-figures-analysis/eurobarometer/index_en.htm
OECD
l Evaluation of Programmes Concerning Education for Entrepreneurship (2009)
l Entrepreneurship in Higher Education (2008)
https://www.oecd.org/document/62/0,3746,en_2649_34417_41575998_1_1_1_1,00.html
UNESCO & ILO
l Towards an Entrepreneurial Culture for the Twenty-first Century (2006)
l Supporting Entrepreneurship Education: A Report on the Global Outreach of the ILO’s KAB Program (2009)
https://www.ilo.org/empent/Publications/WCMS_117393/lang--en/index.htm
European Foundation for Entrepreneurial Research
https://www.efer.eu/ras/index.htm
l Universities as Entrepreneurial Hubs: A study of 22 Universities Across Europe and the
l Mapping of Entrepreneurship in German-Speaking Countries (2007)
l Breeding Gazelles: The Role of European Universities (2004)
l European Entrepreneurship Education Pilot Survey (2004)
Global Entrepreneurship Monitor
https://www.gemconsortium.org/docs
l GEM Special Report on Social Entrepreneurship (2011)
l GEM Special Report: A global perspective on entrepreneurship education and training (2010)
l GEM Global Report: 1999-2011
Kauffman Foundation
https://www.kauffman.org/Section.aspx?id=Entrepreneurship
l The Future of the Research University (2009)
l Entrepreneurship in American Higher Education (2008)
l On the Road to an Entrepreneurial Economy: A Research and Policy Guide (2007)
l Understanding Entrepreneurship: A Research and Policy Report (2005)
The Aspen Institute
l Advancing Entrepreneurship Education: A Report of the Youth Entrepreneurship Strategy Group (2008)
Youth Business International
l Youth Entrepreneurship: Recommendations for Action (2009)
二、各国政府重要报告
UK-National Council for Graduate Entrepreneurship
l Enterprise and Entrepreneurship in Higher Education (2010)
l Leading the Entrepreneurial University (2009)
l Towards the Entrepreneurial University (2008)
l Developing Entrepreneurial Graduates: Putting Entrepreneurship at the Centre of Higher Education (2008)
l Good practice in enterprise development in
l Strategy for Education and Training in Entrepreneurship (2009)
l OECD. Entrepreneurship Review of
l Entrepreneurship and a Culture of Independence in Danish Education System (2004)
l Promoting Entrepreneurship - A plan of Action (2003)
l Better Education Action Plan (2002)
三、专著
l Drucker, P. F. Innovation and Entrepreneurship. New York: Harper & Row. 1985.
l West III, G. P., Gatewood, E. J. & Shaver, K. G. Handbook of University-wide Entrepreneurship Education. Cheltenham,
l Lundstrom, A. & Stevenson, L. Entrepreneurship Policy: Theory and Practice. Kluwer Academic Publishers,
l OECD. Entrepreneurship and Higher Education. 2008
l Harold P. Welsch. Entrepreneurship The Way Ahead. Taylor & Francis e-Library, 2005
l Erkkilä, K. Entrepreneurial Education: Mapping the Debates in the United Stated, the
l Shane, S. A. Academic Entrepreneurship: University spin-offs and wealth creation[M]. Northampton, MA: Edward Elgar, 2004.
l Shane, S. A. Economic Development through Entrepreneurship: Government, University and Business Linkages[M]. Northampton, MA: Edward Elgar, 2006.
中文文献：
徐小洲. 创业概论，教育科学出版社.
徐小洲 叶映华. 中国高校创业教育，浙江教育出版社，2010
梅伟惠. 美国高校创业教育，浙江教育出版社，2010.
高教司. 创业教育在中国，高等教育出版社，2006.
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