整个课程内容主要包括以下几个方面:解释全球不同国家间存在差异的表现和原因;回顾国际贸易和投资中的经济和政治因素;介绍全球货币体系的功能和表现形式;审视国际商务的战略和结构要素;述评国际商务不同功能性领域的特定功用;简介在过去三十多年中中国大陆市场上由跨国企业进行的外来直接投资的相关发展;介绍对于全球投资者而言如何在中国大陆市场进行商务运作。
Quiz:45%(totally 3 quiz for 15% each)
Team project paper writing and presentation:25%
Final report:20%
Routine performance:15%
1.Introduction to the course
1.1Learning Guide
2. Globalization
2.1 What is globalization (1)
2.1 What is globalization (2)
2.2 The emergency of global institutions
2.3 Drivers for globalization
2.4 The changing demographics of the global economy
2.5 The globalization debate
3. Country Differences
3.1 National difference in political economy
3.2 Political economy and economic development
3.3 Differences in culture
3.4 Ethics in global business
4. The Global Trade and Investment Environment
4.1 International trade theory
4.2 The political economy of international trade
4.3 Foreign direct investment
4.4 Regional economic integration
5. Global Money System
5.1 The foreign exchange market
5.2 The international monetary system
6. The Strategy of Global Market
6.1 The strategy of international business
6.2 Entering foreign markets
7. Global Business Functions
7.1Exporting, importing and countertrade
7.2Global production, outsourcing, and logistics
7.3 Global marketing and R&D
7.4 Global Human Resource Management
8. Foreign Direct Investment in Mainland China Market after 1980s
8.1 Overview of Chinese Economy after 1949
8.2 Foreign direct investment in China after1980s
8.3 Challenges facing China’s economy
学习本课程之前最好了解过《管理学原理》课程,并且具有一定的英语运用能力。