《商务英语视听说》课程是为培养“英语+专业”的应用型涉外商务人才而设置，旨在培养学生在各种商务环境下熟练运用英语知识与技巧的能力，包括：能够听懂国际商务会话或陈述，能够掌握商务英语情境的要点和相关细节，领会说话人的态度、感情和真实意图。内容涉及国际贸易的全过程，包括招聘面试、商务会议、商务接待、商品介绍、市场营销、展会、询价、下订单、支付方式、交货、索赔理赔等商务活动。
《商务英语视听说》以《商务英语国标》为指导，着力培养基础知识扎实，社会责任感、创新精神和实践能力强的应用型专门人才。课程以商务为载体，将英语知识与技能融入国际商务实践，旨在培养符合现代市场需求，具有国际视野和跨文化沟通能力、能够从事国际商务工作的复合型、应用型人才。
Unit 1 Job Interview
1.1 How to make a resume (A)
1.2 How to make a resume (B)
1.3 How to prepare for a job interview
1.4 How to make a self-introduction
1.5 How to answer interviewers' questions
1.6 Taboos in the job interview
1.7 Discussion and practice
Quiz for Unit 1
Unit 2 Jobs and Responsibilities
2.6 Jobs and responsibilities
2.7 Core competencies (A)
2.8 Core competencies (B)
2.9 Discussion and practice
2.1 Company type (A)
2.2 Company type (B)
2.3 Company structure (A)
2.4 Company structure (B)
2.5 Job titles or positions
Quiz for Unit 2
Unit 3 On the Phone
3.1 How to make a good preparation for business calls
3.2 How to make efficient business calls
3.3 Basics of business calls
3.4 Discussion and practice
Quiz for Unit 3
Assignment One
Unit 4 At a Meeting
4.1 Basics of meetings
4.2 How to organize effective meetings
4.3 How to run effective meetings (A)
4.4 How to run effective meetings (B)
4.5 Tips for writing meeting minutes
4.6 Discussion and practice
Quiz for Unit 4
Unit 5 Travel and Visit
5.1 Planning for a business trip
5.2 Booking air tickets
5.3 Going through customs
5.4 Hotel check-in
5.5 Receiving visitors
5.6 Meeting a business partner at the airport
5.7 Discussion and practice
Quiz for unit 5
Unit 6 Company Presentation
6.1 How to make a company presentation (A)
6.2 How to make a company presentation (B)
6.3 Advice and review (A)
6.4 Advice and review (B)
6.5 Discussion and practice
Quiz for unit 6
Assignment Two
Unit 7 Product Presentation
7.1 Introduction to a product presentation
7.2 Preparation for a product presentation
7.3 Description of products
7.4 Tips for a successful product presentation
7.5 Discussion and practice
Unit 8 Company Performance
8.1 Annual reports and financial statements (A)
8.2 Annual reports and financial statements (B)
8.3 Balance sheets
8.4 Income statements (A)
8.5 Income statements (B)
8.6 Cash flow statements
8.7 Introducing company performance (A)
8.8 Introducing company performance (B)
8.9 Discussion and practice
Quiz for unit 8
Unit 9 Advertising
9.1 Fundamentals of advertising
9.2 Advertising media selection (A)
9.3 Advertising media selection (B)
9.4 What makes a good ad
9.5 Discussion and practice
Unit 10 Marketing
10.1 Marketing and 4Ps(A)
10.2 Marketing and 4Ps (B)
10.3 Marketing and sales
10.4 Marketing management process
10.5 How to make a marketing plan
10.6 Discussion and practice
Unit 11 Trade Fairs
11.1 A brief introduction of trade fairs
11.2 General guidelines for trade fair participation
11.3 How to select a right trade fair
11.4 Exhibit hall etiquette
11.5 Discussion and practice
Quiz for unit 11
Unit 12 Making Inquiries
12.1 Basic knowledge on making inquiries
12.2 How to make an inquiry
12.3 A regular customer’s inquiry
12.4 How to make an offer
12.5 Discussion and practice
Quiz for unit 12
Unit 13 Placing an Order
13.1 How to negotiate
13.2 Negotiating an order
13.3 How to write an order
13.4 How to confirm an order
13.5 Discussion and practice
Unit 14 Terms of Payment
14.1 Terms of payment
14.2 Choose a mode of payment
14.3 How a letter of credit works
14.4 Discussion and practice
Unit 15 Delivery
15.1 Brief Introduction to Delivery
15.2 Time and Date of Delivery
15.3 Dealing with Delivery Problems
15.4 Discussion and Practice
Unit 16 Claims and Settlements
16.1 Introduction to claims and settlements
16.2 How to make an effective claim
16.3 How to write a claim letter
16.4 How to settle claims
16.5 How to write a letter of adjustment
16.6 Discussion and practice
（1）国内高校在校生，具有一定的英语基础，对国际商务知识学习和国际商务沟通技能提高有需求的非英语专业大学生，课程类别为公共选修课程或跨专业选修课程，也可是英语专业低年级学生，课程类别为专业选修课；
（2）外贸从业人士、职场人士、跨境电商等，课程类别为培训课程或实践课程。
主要教材：
1.《商务英语视听说》、ISBN： 9787560086644、马龙海、李毅，
外语教学与研究出版社、2009年12月第1版 2019年9月第18次印刷。
2.《国际贸易实务》（第六版）、ISBN: 9787566315434、黎孝先、石玉川、对外经贸大学出版社、2016年02月。
其他参考资料：
1.《国际贸易实务》、ISBN9787810824484、孙湘生、易滟，清华大学出版社、北京交通大学出版社、2005.1。
2.《国际支付》、 ISBN9787544610933、 陈小全、 上海外语教育出版社、2009.1。
3.《商务英语： 初入职场》、ISBN9787513579865、（爱尔兰）东尼亚.特拉佩等编著、 外语教学与研究出版社、2016.8
4.《商务模拟工作坊》、ISBN9：978-7-5135-2714-9、徐小贞、外语教学与研究出版社. 2013.1。
5.《商务英语口语教程》、ISBN9：978-7-5446-3544-8、傅敬民，戴莹、上海外语教育出版社、 2015.1。
6.《商务英语写作100主题》、ISBN9：978-7-5404-7208-5、Amanda Crandell Ju、湖南文艺出版社、2015.6。
7.Tricky choice: State-owned or private? https://paper.i21st.cn/story/86128.html
8.Companies that are Shaping the World https://fortune.com/global500/2017/
9.SMDC Annual Report 2017 https://v.youku.com/v_show/id_XMzEwNjgwODQ2NA%3D%3D.html
本课程引用的部分文献资料和音频、视频资料均保证仅提供为教学使用，并向作者表示感谢！如涉及版权问题，请作者立即与课程团队联系。
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