This course is intended for students who have acquired the basic competency in English communication and who are in the process of learning to apply what they have learned in the general English courses to their academic studies and research in the university. The course focuses on the training of students' academic listening，speaking，reading and writing skills that are often used in college students' subject studies or research.

The course consists of a series of lessons that introduce various academic listening，speaking，reading and writing strategies, plus exercises that provide an opportunity for students to apply what they have learned into practice.

1. 完成线上各项任务；
   

2. 完成线下课堂各项任务；

3. 参加期末笔试，成绩合格。
   

学习起点：

修读本课程的学生起点英语能力应达到《大学英语课程教学要求》一般要求水平。

商务英语视听说》（专业英语类），马龙海、李毅主编，外语教学与研究出版社，2009。

《Marketing Management in China》 Philip Kotler等编，新加坡：Pearson Education South Asia Pte Ltd.，2009.

China Daily，Economists，New York Time, Times等报刊、杂志专栏。