The course focuses on developing your English language knowledge and skills with particular emphasis on business knowledge and contexts. It covers a wide range of business topics, including: brands, business travel, change, organization, advertising, investment, culture, human resources, international market, business ethics, leadership, competition. It provides you with a synergetic learning experience in enhancing the cross-cultural business communication skills.

The course of Comprehensive Business English focuses on developing your English language knowledge and skills with particular emphasis on business knowledge and contexts. This course covers a wide range of business topics, including: brands, business travel, change, organization, advertising, investment, culture, human resources, international market, business ethics, leadership, competition. The course provides you with a synergetic learning experience in enhancing their cross-cultural business communication skills.

Learning Outcomes

After completing the course, you will achieve the following outcomes. You will be able to 

•  Demonstrate an understanding of different elements in business world. 

•  Understand some basic business concepts and current issues.

•  Have a fairly good command of key business terminology. 

•  Develop reading, listening and discussion skills in a wide range of business situations

•  Become familiar with various forms of effective business communication. 

•  Develop creativity, critical and analytical thinking in specific business case study. 

•  Produce and understand basic business documents. 

•  Enhance their cross-cultural awareness and skills 

•  Build the confidence in using business English and increase their career prospects.

为积极响应国家低碳环保政策， 2021年秋季学期开始，中国大学MOOC平台将取消纸质版的认证证书，仅提供电子版的认证证书服务，证书申请方式和流程不变。

电子版认证证书支持查询验证，可通过扫描证书上的二维码进行有效性查询，或者访问 https://www.icourse163.org/verify，通过证书编号进行查询。学生可在“个人中心-证书-查看证书”页面自行下载、打印电子版认证证书。

完成课程教学内容学习和考核，成绩达到课程考核标准的学生（每门课程的考核标准不同，详见课程内的评分标准），具备申请认证证书资格，可在证书申请开放期间（以申请页面显示的时间为准），完成在线付费申请。

认证证书申请注意事项：

1. 根据国家相关法律法规要求，认证证书申请时要求进行实名认证，请保证所提交的实名认证信息真实完整有效。

2. 完成实名认证并支付后，系统将自动生成并发送电子版认证证书。电子版认证证书生成后不支持退费。

Basic English

Required and Recommended Books and Magazines:

Market leader 3rd Ed by David Cotton, David Falvey and Simon Kent, published by Pearson Education Limited ,Copyright 2016.

English Language Adaptation Edition Experiencing Business English Course book 3, edited by Wang Yanyan and etc., published by Higher Education Press Limited Company, Copyright 2020.

Recommended Journals

Financial Times, Business Week, China Daily and etc.

Q :  平均每周需要几个学时？学完整个课程总共多少学时？

A :  周课时为4学时，总计48个学时。

Q: 平时成绩占多少分？

A :  平时成绩占50%。