自改革开放40年，中国景区业发展与国民生活的发展一脉相承，从无到有、从有到好，景区在大众旅游从初级阶段向中高级阶段演化的进程中，一直都是游客观光和本地人需求满足的基本载体，也是国家旅游发展的重要基石。

《旅游景区管理》作为旅游管理专业的核心课程，一直是传统教学中的重点。而网络共享课程则可以提供更为自主的学习模式，以及深层次、多视角、宽领域的学习思考，更好的顺应时代要求，促进景区行业突破创新、培育新动能，培养旅游景区所需的优秀人才。

本课程强调理论与实际相结合，从基础理论出发，对不同类别景区的开发管理进行具体分析，并通过案例教学，展开旅游景区经营与管理的知识框架。强调问题导向，结合国内外景区发展的成功与失败的经验和教训，培养抓住问题、解决问题的能力，促进实践与理论创新的结合。

Since the 40 years of Reform and Opening-up, the development of China's tourist attractions industry has been in the same line as the development of national life. In the process of mass tourism evolving from the primary stage to the advanced stage, tourist attractions have always been basic carrier for satisfying needs of tourists and local residents，as well as the important cornerstone of tourism development of our country.

As the core course of tourism management, “Operation and Management of Tourist Attractions” has always been the focus of traditional teaching. Now, network sharing courses can provide a more independent learning model, as well as in-depth, multi-perspective, and wide-area learning and thinking.

This course emphasizes the combination of theory and practice. Starting from the basic theory, it conducts a specific analysis of the development and management of different types of tourist attractions, and uses case teaching to develop a knowledge framework for the operation and management. Emphasizing the problem orientation and combining the experience and lessons of the success and failure of the development of tourist attractions at home and abroad, it will cultivate the ability to grasp and solve problems, and promote the combination of practice and theoretical innovation.

引导学生系统掌握景区开发、经营与管理方面的基础知识、相关理论与方法，了解景区管理的现实状况和发展趋势，打好扎实的专业基础。

引导学生及时关注、灵敏感知景区发展的行业动态，关注景区前沿理论与方法的研究进展，关注相关领域的动态，广泛联系、深入思考，培养良好的专业素养和专业思维。

引导学生将理论与实际相联系，深化对景区管理的全面理解，培养专业兴趣和实际操作能力，增强处理景区开发、经营与管理中出现的实际问题的能力。

Guide students to systematically master the basic knowledge, related theories and methods of scenic spot development, operation and management, understand the actual situation and development trend of scenic spot management, and lay a solid professional foundation.

Guide students to pay attention to the industry dynamics of the scenic area development in a timely and sensitive manner, pay attention to the research progress of the frontier theories and methods of the scenic area, pay attention to the dynamics of related fields, make extensive contacts and in-depth thinking, and cultivate good professionalism and professional thinking.

Guide students to link theory with practice, deepen their comprehensive understanding of scenic spot management, cultivate professional interest and practical operation ability, and enhance their ability to deal with practical problems in scenic spot development, operation and management.

为积极响应国家低碳环保政策， 2021年秋季学期开始，中国大学MOOC平台将取消纸质版的认证证书，仅提供电子版的认证证书服务，证书申请方式和流程不变。

电子版认证证书支持查询验证，可通过扫描证书上的二维码进行有效性查询，或者访问 https://www.icourse163.org/verify，通过证书编号进行查询。学生可在“个人中心-证书-查看证书”页面自行下载、打印电子版认证证书。

完成课程教学内容学习和考核，成绩达到课程考核标准的学生（每门课程的考核标准不同，详见课程内的评分标准），具备申请认证证书资格，可在证书申请开放期间（以申请页面显示的时间为准），完成在线付费申请。

认证证书申请注意事项：

1. 根据国家相关法律法规要求，认证证书申请时要求进行实名认证，请保证所提交的实名认证信息真实完整有效。

2. 完成实名认证并支付后，系统将自动生成并发送电子版认证证书。电子版认证证书生成后不支持退费。

本课程的前续课程以旅游类和管理类课程为主，包括作为旅游管理专业必修课的《管理学》、《旅游学概论》、《旅游资源开发与规划》、《旅游市场营销》等。

The previous courses of this course are mainly tourism and management courses, including basic course of tourism management, such as "Management", "Introduction to Tourism", " Development and Planning of Tourism Resource ", "Tourism Marketing", etc.

邹统钎. 旅游景区开发与管理（第四版）[M]. 北京:清华大学出版社,2017.

邹统钎. 中国旅游景区管理模式研究[M]. 天津:南开大学出版社,2005.

邹统钎等. 旅游学术思想流派（第3版）[M]. 天津:南开大学出版社,2019.

(美)约翰·A·维佛卡著. 郭玉洁, 吴必虎, 于萍译. 旅游解说总体规划[M]. 北京:中国旅游出版社, 2008.

Connell, J, & Page, SJ. Visitor attractions[M]. Chapter in Page, SJ. Tourism management: Managing for change (3rd ed., pp. 341-375). Butterworth Heinemann, 2009.

Fyall, A, Garrod, B, Leask, A, & Wanhill, S. Managing visitor attractions(2nd)[M]. Butterworth Heinemann,2008.

Leask, A. Visitor attraction management: A critical review of research 2009–2014[J]. Tourism Management. Volume 57, December 2016, Pages 334-361.

Leask, A. Progress in visitor attraction research: Towards more effective management[J]. Tourism Management, 2010,31(2), 155-166.

Swarbrooke, J. Key challenges for visitor attraction managers in the UK[J]. Journal of Retail & Leisure Property, 2001,1(4), 318-336.

Watson, S, & McCracken, M. No attraction in strategic thinking: Perceptions on current and future skills needs for visitor attraction managers[J]. International Journal of Tourism Research, 2002,4(5), 367-378.