Introduction

Welcome to the course "Understanding Travel and Tourism"! Tourism is one of the world's major industries and, therefore, a major contributor to the economies of many countries. It is also a major cultural phenomenon of contemporary society. While acknowledging the economic importance of tourism, this course is also concerned with tourism as a social and cultural study. It provides you with a body of knowledge on which to base further study in the field of travel and tourism. We hope that you enjoy the course content and the kinds of tasks you are set for assignment work. Please read the course website carefully, which provides you with information about the content and organisation of the course.

本课程的教学目的旨在让学生初步了解旅游学所研究的对象以及基本理论架构，对旅游学基本知识有个总体把握。具体地讲，主要包括以下几个方面：1、使学生对旅游业有初步认识，了解旅游业基础知识及理论，为学生学习其他专业知识奠定基础；2、使学生了解旅游业各构成要素的特征或运作过程，进一步加深学生对旅游业的理解；、3、培养学生分析专业问题的能力，把握旅游学特定的研究方向。通过本课程学习，学生有机会了解本学科国际发展前沿，不仅为学习其他专业课程提供必要的基础理论知识，而且帮助学生开拓国际化视野。

本课程的教学目标旨在让学生初步了解旅游学所研究的对象以及基本理论架构，对旅游学基本知识有个总体把握。具体地讲，主要包括以下几个方面：1、使学生对旅游业有初步认识，了解旅游业基础知识及理论，为学生学习其他专业知识奠定基础；2、使学生了解旅游业各构成要素的特征或运作过程，进一步加深学生对旅游业的理解；、3、培养学生分析专业问题的能力，把握旅游学特定的研究方向。通过本课程学习，学生有机会了解本学科国际发展前沿理论，不仅为学习其他专业课程提供必要的基础理论知识，而且帮助学生开拓国际化视野。

课程考核方式借鉴了国外的考核方法，做了大胆的改革；一改死记硬背的传统模式，非常灵活地分阶段将课程考核贯穿于整个教学过程中，新颖的考核方式不仅能够检查学生的专业理论知识掌握情况，而且锻炼了学生的创造性和批判性思维能力以及理论联系实践的运用能力。

作业一 & 二：简答题Short Answer Assignment I & II（15%）

Students are required to demonstrate their understanding of various definitions of tourism and other terms commonly used in tourism theory. (1000 words)

作业三：小组项目汇报 Group Presentation（15%）

The purpose of this assignment is for students to integrate the knowledge gained from this course. Students are required to describe marketing activities to support the development of a new experience-based product for a tourism or hospitality organization. (20 minutes)

作业四：微电影拍摄 Course Review（10%）

The students are required to shoot a micro film in groups to demonstrate what they have gained from this course. (10-15 minutes)

考核方式：课程论文 Course Paper（60%）

The purpose is for students to integrate the knowledge gained from this course to demonstrate the importance of tourism as an economic, environmental and sociocultural force in today’s globalized world. (2500 -- 3000 words) 

成绩要求：总评60分（含60）以上为合格。

大学英语四、六级水平、西方经济学、管理学原理

References:

1. Weaver,D & Lawton, L 2014, Tourism managment, 5th edn, John Wiley & Sons, Milton, Qld.

2. Cooper,C,Fletcher,J,Fyall,A,Gilbert,D & Wanhill,S 2010, Tourism: Principles and practice, 4th edn, Pitman Publishing, London.

3. Goeldner,C & Ritchie, J 2012, Tourism: Principles, practices, philosophies, 12th edn, John Wiley, Hoboken, New Jersey.

4. 格德纳·里奇. 旅游学（第10版）[M], 中国人民大学出版社, 2008年；

5. 吴必虎，宋子千. 旅游学概论 [M], 中国人民大学出版社, 2009年。

Journal Articles:

1. Boorstin, D 1963, The image, Penguin Books, Harmondsworth, pp. 86-125.

2. Cohen, E 1974, ‘“Who is a tourist?” A conceptual clarification’, The Sociological Review, vol. 22, no. 4, pp. 527-555.

3. Edensor, T 2000, ‘Staging tourism: tourists as performers’, Annals of Tourism Research, vol. 27, no. 2, pp. 322-344.

4. Leiper, N 2008, ‘Why “the tourism industry” is misleading as a generic expression: the case for the plural variation, “tourism industries”’, Tourism Management, vol. 29, no. 2, pp. 237-251.

5. McCabe, S 2005, ‘“Who is a tourist?” A critical review’, Tourist Studies, vol. 5, no. 1, pp. 85-106.

6. Smith, S 1988, ‘Defining tourism: a supply-side view’, Annals of Tourism Research, vol. 15, no. 2, pp. 179-190.

7. Urry, J 2002, The tourist gaze, 2^nd edn, SAGE Publications, London.

Journals:

Annals of Tourism Research

Asia Pacific Journal of Tourism Research

Current Issues in Tourism

Event Management

International Journal of Tourism Research

Journal of Heritage Tourism

Journal of Sport Tourism

Journal of Sustainable Tourism

Journal of Travel and Tourism Marketing

Journal of Travel Research

Tourism Geographies

Tourism Management