导论部分是会展的一些基本概念,包括会展的内涵、本质、特点和类型、会展对宏观经济的作用。
览会部分,包括展览的产生与发展、展览会的组织,通过本部分的学习,要求学员了解物物交换、集市、庙会与现代展览的区别;了解现代展览的产生;了解展览的发展历程和现状;把握展览业的发展趋势;能够根据影响组展的因素进行展览项目的论证;掌握选择展览场馆需要考虑的因素及组展的整个过程及细节内容。
会议的组织部分要求学员掌握会议的内涵、类型和构成要素;掌握会议的准备包括的内容及解会址选择应考虑的因素;了解如何进行会场布置;掌握如何进行会议效果评估。
参展部分包括国内参展、海外参展、参观展览等,通过这部分的学习,要求学远掌握参展决策需要考虑的因素;掌握参展前的准备工作的内容及如何做好展中工作;了解如何进行参展效果的评价。了解外参展的程序;掌握如何做好海外参展的运输工作及如何办理出入关手续。了解观众参观决策的内容;掌握如何实现最大的参观效果。
通过学习展览的宏观管理和中国及世界若干知名展会,要求学员了解我国展览组织的情况及我国与展览有关的政策;了解发达国家和地区展览管理体制及了解国际主要会展组织。了解我国若干知名展会概况及世界若干知名展会概况。
本课程的主要目的是让学生了解会展和会展活动的基本理论、基本方法。教学基本要求是:要求学生掌握的重点内容是会展、会展业的概念及其发展趋势,以及会展经济和管理的基础理论和方法。
1、 教学内容
(1) 理论教学内容:展览的产生与发展.;展览会的组织;会议的组织;国内参展;海外参展;参观展览;展览的宏观管理;中国及世界若干知名展会。
(2) 实践教学内容
1. 参观本地一展览场馆,了解其硬件和软件条件,分析其适合办什么展览。
2. 参加一次会议或参与组织一次会议,并写一篇参会或者组会总结。
3. 在学习参观展览这一章后,确认一下自己需要寻找的信息,到可能得到这类信息的展览会上去参观,看能否获得这类信息。
2、 教学重点
展览会的组织、会议的组织、国内参展、海外参展、参观展览、参展运输。
3、 教学难点
会展前期策划、展中管理及展后评估与总结。
本课程60分以上可获得合格证书,85-100分可获得优秀证书。
评分标准:
1. 单元测验:客观题,占20%;
2. 单元作业:主观题,占20%。
3. 课程讨论:占20%。根据同学们在讨论区中课堂交流区板块发表的有效帖子(含主贴和回帖)的数量给予评分,课程讨论获得满分(20分)的同学发表的有效帖子不少于20个;
4. 期末考试,占40%
01 导论
1.1 会展的概念:
1.2 会展业概述
1.3 会展业的发展
会展概念 测试
01会展业的概述 课前翻转学习KWLQ学习表工具
02 展览业概述
展览业概述
展览会的主办与承办机构
展览会的开发与经营
我国展览业发展目前存在的问题
课前翻转学习KWLQ学习表工具
03 会议概述
3.4 会议产业链的结构(2)
3.6 会议目的地的发展要素与条件
3.2 会议的功能与意义
3.1 会议的类别
3.3 会议产业链的结构(1)
3.7 会议策划与组织
3.5 国内外会议目的地的发展概况与格局
04 节庆
4.2节庆的扩展概念
4.6节庆体验的发生方式
4.5节庆体验的基本内容
4.11 节庆活动的可持续性管理
4.3节庆的类型
4.8节庆的认同功能
4.4体验视角下的节庆活动
4.10 节庆的传承功能
4.1节庆的基本概念
4.9 节庆的记忆功能
4.7不同涉众的节庆体验
05 体育赛事
5.2 体育赛事共同体
5.8 体育赛事和媒体
5.7 体育赛事和赞助(二)
5.5 体育赛事的财务话题—收益
5.3 体育赛事对举办城市的影响
5.9 体育赛事的风险管理
5.1 体育赛事的定义和基本类型
5.6 体育赛事和赞助(一)
5.4 体育赛事的财务话题—成本
06 其他活动
6.2 媒体活动概述
6.1 企业活动概述
6.3 演唱会概述
07 趋势
7.5 新趋势带来的新挑战
7.4 粉丝与大型活动的深入体验化
7.3 跨界整合:活动业发展的新态势
7.2 新技术在活动业中的运用
7.1 绿色活动与可持续发展
会展概论作为一门经济学、市场营销和管理学之间的交叉学科和边缘学科,是对会展业和会展活动的发展及其过程中所存在的市场规律、经济规律和管理规律的相关问题进行系统化研究的理论探讨的一门课程。
《会展概论》作为会展专业的专业基础课,是学习会展其他专业课的基础。后续课程有《会展管理》、《会展经济》、《会展营销与服务》、《会展项目策划》、《会展文本写作》、《会展政策与法规》等。
内容包括会展业概述、会展与旅游、会议业、展览业、奖励旅游、节事活动、会展经济、发达国家的会展业、会展业的主要国际组织和会展业发展趋势与人才培养等,系统地论述了会展业的基本理论和时代理念,提供了会展业发展的最新信息,介绍了会展业各细分市场的发展概况,揭示了发达国家会展业的成功经验,探索了我国会展业的市场化发展并预测了会展业的发展趋势。本书观念新、信息新、思路新、经验新,具有较强的专业性、系统性、时代性、实用性和前瞻性,既可用于高等院校会展管理专业、旅游管理专业及其他相关专业的教学,也可作为会展业及相关行业管理和从业人员工作及获取会展行业资格认证学习参考之用。
《会展概论》参考文献
Allen, J., O’Toole, W., McDonnell, I. & Harris, R. (2011). Festival and special event management
(5th ed.). John Wiley & Sons Australia, Ltd.
Bohlin M. (2000). Traveling to Events. In L. Mossberg (Ed.), Evaluation of Events: Scandinavian Experiences (pp. 13-29). New York: Cognizant.
Bowdin G, Allen J, O'Toole W, Harris R. & McDonnell I. (2010). Events Management (3rd Edition).
London: SAGE Publications Ltd. (pp. 29-33).
Brennan-Horley, C. R., Connell, J., & Gibson, C. R. (2007). The Parkes Elvis revival festival: economic development and contested place identities in rural Australia. Geographical Research, 45(1), 71-84.
Getz, D. (1991). Festivals, special events, and tourism. Van Nostrand Reinhold.
Getz, D. (1997). Event management & event tourism. New York: Cognizant Communication Corporation.
Getz, D. (2007). Event studies: theory, research and policy for planned events. Routledge.
Getz, D., & Page, S. J. (2016). Progress and prospects for event tourism research. Tourism Management, 52, 593-631.
Goldblatt, J. J. (1990). Special events: the art and science of celebration. Van Nostrand Reinhold.
Goldblatt, J. (2010). Special events: A new generation and the next frontier (6th edition). John Wiley & Sons.
Hall, C. M. (1992). Hallmark tourist events: impacts, management and planning. Belhaven Press. Hannam, K., & Halewood, C. (2006). European Viking themed festivals: an expression of identity.
Journal of Heritage Tourism, 1(1), 17-31.
Hinch, T. D., Delamere, T. A., & Reid, D. G. (1993). Native festivals as tourism attractions: a community challenge. Journal of Applied Recreation Research, 18(2), 131-142.
Janiskee, R. L. (1995). The temporal distribution of America's community festivals. Festival management and event tourism, 3(3), 129-137.
Laing, J., & Frost, W. (2013). Food, wine… heritage, identity? Two case studies of Italian diaspora festivals in regional Victoria. Tourism Analysis, 18(3), 323-334.
Robson, L. M. (2008). Event management body of knowledge (EMBOK): The future of event industry research. Event Management, 12(1), 19-25.
Silvers, J. R., Bowdin, G., O’Toole, W., & Nelson, K. B. (2005). Towards an international event
management body of knowledge (EMBOK). Event Management, 9(4): 185–198.
Smith, A. (2006). Tourists’ Consumption and Interpretation of Sport Event Imagery. Journal of Sport & Tourism, 11(1), 77–100.
Stevens, R. P. (2005). Trade Show & Event Marketing: Plan, Promote & Profit. South-Western Pub. Xie, P. F. (2003). The Bamboo-beating dance in Hainan, China: Authenticity and commodification.
Journal of Sustainable Tourism, 11(1), 5-16.
戴光全, & 保继刚. (2003). 西方事件及事件旅游研究的概念、内容、方法与启发(上). 旅游学刊, 18(5), 26-34.
王春雷, 杨婕, & Larry Yu. (2015). 会展经济与管理:是一门学科还是一个领域?. 旅游论坛, 8(2), 14-22+88.
Banting, P. M., & Blenkhorn, D. L. (1974). The role of industrial trade shows. Industrial marketing management, 3(5), 285-295.
Barczak, G., Bello, D. C., & Wallace, E. S. (1992). The role of consumer shows in new product adoption. Journal of Consumer Marketing, 9(2), 55-64.
Bathelt, H., & Schuldt, N. (2008). Between luminaires and meat grinders: International trade fairs as temporary clusters. Regional Studies, 42(6), 853-868.
Bathelt, H., & Schuldt, N. (2010). International trade fairs and global buzz, part I: Ecology of global buzz. European Planning Studies, 18(12), 1957-1974.
Bathelt, H., Malmberg, A., & Maskell, P. (2004). Clusters and knowledge: Local buzz, global pipelines and the process of knowledge creation. Progress in Human Geography, 28(1), 31- 56.
Bellizzi, J.A., and Lipps, D. J. (1984). Managerial guidelines for trade show effectiveness.
Industrial Marketing Management, 13(1), 49-52.
Bello, D. C., & Barczak, G. J. (1990). Using industrial trade shows to improve new product development. Journal of Business & Industrial Marketing, 5(2), 43-56.
Black, K. (1986). Talking Turkey on trade shows. Business marketing, 72(3), 94-103. Blythe, J. (2002). Using trade fairs in key account management. Industrial Marketing
Management, 31(7), 627-635.
Bonoma, T. V. (1983). Getting more out of your trade shows. Harvard Business Review, January- February: 75-83.
Browning, J. M., & Adams, R. J. (1988). Trade shows: An effective promotional tool for the small industrial business. Journal of Small Business Management, 26(1), 31-36.
Getz, D. (2005). Event management and event tourism. Annals of Tourism Research, 25(1), 872- 873.
Getz, D. (2008). Event tourism: definition, evolution, and research. Tourism Management, 29(3), 403-428.
Getz, D. (2016). Event studies: Theory, research and policy for planned events. Management Decision, 47(10), 1-442.
Godar, S. H., & O’Connor, P. J. (2001). Same time next year—Buyer trade show motives.
Industrial Marketing Management, 30(1), 77-86.
Goldblatt, J. (2010). Special events: A new generation and the next frontier (6th edition). John Wiley & Sons.
Herbig, P., Palumbo, F., & O’Hara, B. (1996). Differences in trade show behavior between manufacturers and service-oriented firms. Journal of Professional Services Marketing, 14(2), 55-78.
Kazminer, D. A. (1991). Trade shows: How big business does bigger business. Business marketing, 76(11), 2-3.
Kerin, R. A., & Cron, W. L. (1987). Assessing trade show functions and performance: An exploratory study. Journal of Marketing, 51(3), 87-94.
Lorimer, E. (1994). Consider the public shows. Business marketing, 79(1), 30-31.
Luo, Q. (2018). Profile and Trend of the Exhibition Industry in China. In The Hospitality and Tourism Industry in China: New Growth, Trends, and Developments (pp. 195-260). Apple Academic Press.
Luo, Q., & Zhong, D. (2015). Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites. Tourism Management, 46(46), 274-282.
Luo, Q., & Zhong, D. (2016). Knowledge diffusion at business events: a case study. International Journal of Hospitality Management, 55, 132-141.
Maskell, P., Bathelt, H., & Malmberg, A. (2004). Temporary clusters and knowledge creation: The effects of international trade fairs, conventions and other professional gatherings. Spatial Aspects Concerning Economic Structures.
Mccartney, G., & Leong, V. M. (2018). An examination of the impact of green impressions by delegates toward a trade show. Journal of Convention & Event Tourism, 19(1), 25-43.
Michael, J. H., & Smith, P. M. (1999). The theory of double jeopardy: An example from a forest products industry. Forest Products Journal, 49(3), 21-26.
Morrow, S. L. (1997). The art of the show: An introduction to the study of exposition management. Dallas, TX: learn Foundation.
Motwani, J., Rice, G., and Mahmoud, E. (1992). Promoting Exports Through International Trade Shows: A Dual Perspective. Review of Business, 13(4), 38-42.
O’Hara, B. S. (1993). Evaluating the effectiveness of trade shows: A personal selling perspective.
Journal of Personal Selling and Sales Management, 13(3), 67-77.
O’Hara, B. S., & Herbig, P. A. (1993). Trade shows: What do the exhibitors think. Journal of Business & Industrial Marketing, 8(4), 18-25.
Parasuraman, A. (1981). The relative importance of industrial promotion tools. Industrial Marketing Management, 10(4), 277-281.
Ramríez -Pasillas, M. (2010). International trade fairs as amplifiers of permanent and temporary proximities in clusters. Entrepreneurship and Regional development, 22(2), 155-187.
Rice, G. (1992). Using the interaction approach to understand international trade shows.
International Marketing Review, 9(4), 32-45.
Rosson, P. J. & Seringhaus, F. H. (1995). Visitor and exhibitor interaction at industrial trade fairs.
Journal of Business Research, 32(1), 81-90.
Schuldt, N., & Bathelt, H. (2011). International trade fairs and global buzz, part II: Practices of global buzz. European Planning Studies, 19(1), 1-22.
Sind, S. (1996). More evidence of the power of exhibitions. Advertising age’s business marketing, 81(3), B2.
Smith, T. M., Gopalakrishna, S., & Smith, P. M. (2004). The complementary effect of trade shows on personal selling. International Journal of Research in Marketing, 21(1), 61-76.
Swandby, R., Cox, J. & Sequeira, I. (1990). Trade shows poised for 1990s growth. Business Marketing, 5, 46-52.
Tanner, J. F., & Chonko, L. B. (2002). Using trade shows throughout the product life cycle.
Journal of Promotion Management, 8(1), 109-125.
Tanner, Jr., M. R., & Spekman, R. E. (1984). An Empirical investigation of the information sources used during the industrial buying process. Journal of marketing research, 21(5), 137- 147.
Trade show burea. (1986). Exhibit management practices---setting objectives and the evaluation of results Study. No. 2010.
Trade show bureau. (1992). The power of trade shows. Trade show bureau research publication, Fact sheet, No. 1.
Turnbull, P.W., & Valla, J. (1986). The interaction approach to marketing strategy---An introduction. Strategies for international industrial marketing, Croom Helm Kent.
Zhong, D., & Luo, Q. (2018). Knowledge diffusion at business events: The mechanism.
International Journal of Hospitality Management, 71, 111-119.
蔡梅良, & 何丹. (2018). 透视中国会展业的发展及态势. 乌鲁木齐职业大学学报, (1). 罗秋菊. (2009). 大型事件活动提升举办地旅游形象评价研究. 旅游学刊, 24(2), 6-7. 罗秋菊. (2008). 展览会选题定位及运作模式研究. 天津 : 南开大学出版社
罗秋菊. (2007). 参展商参展决策研究——以东莞展览会为例. 旅游学刊, 22(5), 85-90.
罗秋菊, 庞嘉文, & 靳文敏. (2011). 基于投入产出模型的大型活动对举办地的经济影响—— 以广交会为例. 地理学报, 66(4), 487-503.
罗秋菊, & 陶伟. (2004). 会展与城市经济社会发展关系研究--以中国出口商品交易会(广交会)为例. 北京第二外国语学院学报, (3), 30-37.
罗秋菊, & 陈可耀. (2014). 社区居民参与城市会展业发展的社会交换关系研究——以广州琶洲村村民为例. 人文地理, (3), 50-55.
罗秋菊, & 童娟娟. (2014). 上海世博会对游客的国家形象认知效果研究. 旅游学刊, 29(6), 46-56.
罗秋菊, & 李晓莉. (2005). 会展与酒店效益及配置关系研究--以中国出口商品交易会(广交会)为例. 旅游科学, 19(2), 66-72.
罗秋菊, & 保继刚. (2007). 专业观众展览会参观目的及其类型研究——东莞国际机械及原料展览会案例探究. 旅游论坛, 18(5), 731-735.
罗秋菊, & 保继刚. (2006). 展览会主题定位与终端客户效益感知——以东莞两个典型展览会定性分析为例. 旅游科学, 20(5), 48-53.
张凡. (2014). 谈谈公司这类会展主办方. 中国会展, (1).
俞华,& 朱立文. (2005), 会展学原理. 北京:机械工业出版社
British Tourism Partnership. (2004). Better tourism in Britain. London: British Tourism Partnership Chiappa, G. Del. (2012). How do Meeting Organizers Choose Convention Sites Based on Different Types of Meetings? An Empirical Analysis of The Italian Meetings Industry. Event
Management, 16(2), 157–170. https://doi.org/10.3727/152599512X13343565268410
Dwyer, L., Mellor, R., Mistilis, N., & Mules, T. (2000). a Framework for Assessing “Tangible” and “Intangible” Impacts of Events and Conventions. Event Management, 6(3), 191–204. https://doi.org/10.0000/096020197390257
Ford, R. C., & Peeper, W. C. (2007). The past as prologue: Predicting the future of the convention and visitor bureau industry on the basis of its history. Tourism Management, 28(4), 1104–1114. https://doi.org/10.1016/j.tourman.2006.07.002
Getz, D., & Page, S. (2016). Event Studies : Theory, research and policy for planned events. Taylor and Francis. Retrieved from https://site.ebrary.com.proxy.library.carleton.ca/lib/oculcarleton/reader.action?docID=1116147 3
Goldblatt, J. (2013). Special events: Creating and sustaining a new world for celebration. John Wiley & Sons, Inc.
Hanly, P. A. (2012). Measuring the economic contribution of the international association conference market: An Irish case study. Tourism Management, 33(6), 1574–1582. https://doi.org/10.1016/j.tourman.2011.12.010
Henn, S., & Bathelt, H. (2015). Knowledge generation and field reproduction in temporary clusters and the role of business conferences. Geoforum, 58, 104–113. https://doi.org/10.1016/j.geoforum.2014.10.015
International Congress and Convention Association, The Association Meetings Market, 2013. International Congress and Convention Association, The Association Meetings Market, 2014. International Congress and Convention Association, The Association Meetings Market, 2015. International Congress and Convention Association, The Association Meetings Market, 2016. International Congress and Convention Association, The Association Meetings Market, 2017. International Congress and Convention Association, A Modern History of International Association
Meetings – Update: 1963-2017, 2018.
Kim, S., Lee, J. S., & Kim, M. (2012). How different are first-time attendees from repeat attendees in convention evaluation? International Journal of Hospitality Management, 31(2), 544–553. https://doi.org/10.1016/j.ijhm.2011.07.014
Lampel, J., Meyer, A.D. (2008). Field-configuring events as structuring mechanisms: how conferences, ceremonies, and trade shows constitute new technologies, industries, and markets. J. Manage. Stud. 45, 1025–1035.
Lee, M.J., Back, K.-J., 2005. A review of convention and meeting management research
Lee, M. J. (2007). Analytical reflections on the economic impact assessment of conven- tions and special events. Journal of Convention and Event Tourism, 8(3), 71e85.
Lee, C.-K., & Taylor, T. (2005). Critical reflections on the economic impact assess- ment of a mega- event: the case of 2002 FIFAWorld Cup. Tourism Management, 26, 26, 595-603.
Maskell, P., Bathelt, H., & Malmberg, A. (2004). Temporary Clusters and Knowledge Creation The Effects of International Trade Fairs Conventions andOther Professional Gatherings. Spatial Aspects Concerning Economic Structures.
Rogers, T. (2008). Conferences and Conventions:A global industry second edition.
Sangpikul, A., & Kim, S. (2009). An overview and identification of barriers affecting the meeting and convention industry in Thailand. Journal of Convention and Event Tourism, 10(3), 185– 210. https://doi.org/10.1080/15470140903131822
Severt, D., Wang, Y., Chen, P.-J., & Breiter, D. (2007). Examining the motivation, perceived performance, and behavioral intentions of convention attendees: Evidence from a regional conference. Tourism Management, 28(2), 399–408. https://doi.org/10.1016/j.tourman.2006.04.003
Zhang, H. Q., Leung, V., & Qu, H. (2007). A refined model of factors affecting convention participation decision-making. Tourism Management, 28(4), 1123–1127. https://doi.org/10.1016/j.tourman.2006.07.008
中国会议酒店联盟, 中国会议蓝皮书,2016.
Bowdin G A, Allen J, O’Toole W, et al. Events Management (Second Edition). Oxford, UK: Butterworth-Heinemann, 2006. |
Bowdin, G., Allen, J., Harris, R., McDonnell, I., & O'Toole, W. (2012). Events management. Routledge. |
Brooks, S., O’Halloran, D. and Magnin, A. (2007) The Sustainable Music Festival – A Strategic Guide. Available at: https://www.thenaturalstep.org/en/system/files/MusicFestivalsGuidebook.pdf (accessed 16 March 2009). |
Cudny, W. (2014). The phenomenon of festivals: Their origins, evolution, and classifications. Anthropos, (H. 2), 640-656. |
Cudny, W. (2016). Festivalisation of Urban Spaces: Factors, Processes and Effects. Springer. |
Davies, W. K. (2015). Festive cities: multi-dimensional perspectives. In Theme Cities: Solutions for Urban Problems(pp. 533-561). Springer, Dordrecht. |
Derrett R.(2003). Making sense of how festivals demonstrate a community’s sense of place. Event Management, (8): 49-58. |
Diller, S., Shedroff, N., and Rhea, D. (2006). Making Meaning. (Pearson) Upper Saddle River, NJ: New Riders. 320. |
Falassi, A. (1987). Festival: Definition and morphology. Time out of Time: Essays on the Festival, 1-10. |
Getz D. (2012). Event studies: discourses and future directions. Event Management.,16(2):171- 187. |
Getz, D. (2007). Event Studies: Theory, Research and Policy for Planned Events. Burlington: Butterworth-Heinemann.170-171. |
Getz, D. (2010). The nature and scope of festival studies. International Journal of Event Management Research, 5(1), 1-47. |
Getz, D. (2002).Why festivals fail. Event Management, 7(4):209-219 |
Getz, D., & Page, S. (2016). Event studies: Theory, research and policy for planned events. Routledge. |
Gilmore, D. (1975). Carnaval in Fuenmayor: Class Conflict and Social Cohesion in an Andalusian Town. Journal of Anthropological Research, 31(4), 331-349. |
Hall, C. M. (1989). The definition and analysis of hallmark tourist events. GeoJournal, 19(3), 263- 268. |
Jackson, C. (2006). The experiential impact of events. In S. Fleming & F. Jordan (Eds.), Events and festivals: Education, impacts and experiences. Eastbourne: Leisure Studies Association Publications. |
Jensen, R. (1999). The dream society. New York: McGraw Hill. |
Kim, K., Uysal, M., & Chen, J. S. (2002). Festival visitor motivation from the organizers’ points of view. Event Management, 7(2), 127–134. |
Liu, B., Zhu, H., & Yuan, Z. J. (2012). The significance of the traditional festival in the construction of place identity:A case study of the Winter Jasmine Flower Market in Guangzhou. Geographical Research, 31(12), 2197-2208. |
Maughan, C., & Bianchini, F. (2004). The economic and social impact of cultural festivals in the East Midlands of England. Final report. Arts Council England (ed.). |
Mikkonen J, K Pasanen. Economic and socio-cultural impacts of two leading cultural festivals of Savonlinna.https://www.eventsandfestivalsresearch.com/files/proceedings/Mikkonen_Pasanen _FINAL.pdf.2010. |
Morgan, M. (2008). What makes a good festival? understanding the visitor experience. Event Management, 12(2), 81-93. |
Musgrave J, Raj R. Introduction to a conceptual framework for sustainable events. Raj R, Musgrave J. Event Management and Sustainablity. Wallingford, UK: CABI, 2009. |
Nurse, K., & Tull, J. A. (2003). An Economic Impact Assessment of Pirates Week. Cayman Islands', Pirates Week secretariat, Cayman Islands. |
Owusu-Frempong Y.(2005). Afrocentricity, the Adae festival of the Akan, African American festivals, and intergenerational communication. Journal of Black Studies. 35(6):730-750. |
Pine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre and every business is a stage. Boston: HBS Press. |
Quinn B.(2003). Symbols, practices and myth-making: cultural perspectiveson the Wexford Festival Opera. Tourism Geographies, 5(3): 329-349. |
Roche, M. (2000). Mega-Events and Modernity: Olympics and Expos in the Growth of Global Culture. London: Routledge. 7. |
Silvers, J. R. (2004). Updated EMBOK structure as a risk management framework for events. Retrieved from www.juliasilvers. com/embok/EMBOK_structure_update.htm |
Tarssanen, S., & Kylänen, M. (2005). A theoretical model for producing experiences—A touristic perspective. Rovaniemi, Finland: Lapland Centre of Expertise for the Experience Industry. |
Uysal, M., & Gitelson, R. (1994). Assessment of economic impacts: Festivals and special events. Festival Management and Event Tourism, 2(1), 3-9. |
Van Zyl, C., & Botha, C. (2003). Motivational factors of local residents to attend the Aardklop National Arts Festival. Event Management, 8(4), 213–222. |
Waterman, S. (1998). Carnivals for elites? The cultural politics of arts festivals. Progress in human geography, 22(1), 54-74. |
Whitford, M., & Ruhanen, L. (2013). Indigenous festivals and community development: a sociocultural analysis of an Australian indigenous festival. Event Management, 17(1), págs. 49-61. |
Wilson, J., Arshed, N., Shaw, E., & Pret, T. (2017). Expanding the domain of festival research: A review and research agenda. International Journal of Management Reviews, 19(2), 195-213. |
Winkle, C. M. V., & Woosnam, K. M. (2014). Sense of community and perceptions of festival social impacts. International Journal of Event & Festival Management, 5(1), 22-38. |
陈浩然, & 周波. (2011). 结构功能主义视角下乡村节庆体育文化的社会功能. 武汉体育学院 学报, 45(9), 16-19. |
迪米特雷·塔什普洛斯主编,吴恒等译.(2010). 大型活动的组织管理与营销. 第 2 版.沈阳: 辽宁科学技术出版社 |
高有鹏. (1999). 中国庙会文化. |
郭传燕. (2010). 乡村节庆体育的社会功能分析. 体育科学研究, 14(2), 20-24. |
何秋野, & 毕颂恩. (2017). 河北东田庄篓子灯的结构理论研究. 大舞台(z1), 89-92. |
黄龙光(2010). 仪式舞蹈与历史记忆——彝族花鼓舞起源初探. 内蒙古大学艺术学院学报, 07(3):30-35. |
李芳. (2014). 河北省红色旅游节事发展研究. 合作经济与科技(24), 28-30. |
李峰. (2008). 节日的功能及其社会学隐喻. 河南社会科学, 16(4), 109-111. |
李虎. (2011). 壮族传统棋游戏及其社会文化功能——以桂西壮乡伏台屯为例. 西南边疆民 族研究(2). |
李双幼(2015). 传统节庆文化记忆的巩固与传承--以泉州市元宵节为例. 福建行政学院学 报,(5):51-57. |
廖珍杰,戴光全(2018).传播迎春花市集体记忆,讲述原汁原味中国故事,旅游学刊,11 (3):13-15. |
林海兰. (2016). 金翼民俗文化从传统到现代. |
陆邵明(2018).场所叙事:探索有乡愁记忆的城镇化路径.北京:中国建筑工业出版社,p.79- 84. |
罗秋菊,林潼(2014).亚运会开幕式对广州居民文化认同的影响研究——基于仪式理论的分 析,地理科学,34(5):587-592. |
马创. (2014). 旅游发展背景下节庆的传承、创新及社会功能研究. 云南开放大学学报, 16(1), 41-45. |
马聪玲. (2009). 中国节事旅游研究: 理论分析与案例解读. 北京: 中国旅游出版社. 42~43 |
孟庆梓(2012). 历史记忆、仪式场景与社群整合:新加坡华人社群保护神崇拜. 东南亚研究, (5):82-87. |
石玉凤, & 单博诚. (2001). 对节庆活动文化与经济内涵的思考. 科技进步与对策, 18(2), 64- 65. |
王霄冰(2007).文字、仪式与文化记忆. 江西社会科学,(2):237-244. |
吴必虎. 节事活动的运作原则及模式. 中国会展, 2005, (3), 48~51 |
熊少波, & 周平. (2015). 我国传统节庆的文化功能流变. 河南社会科学, 23(8), 93-97. |
修伯明. (2016). 庙会 一场中式狂欢节. 孔子学院(2), 58-61. |
薛亚利(2010). 庆典:集体记忆和社会认同. 中国农业大学学报(社会科学版), 27(2):63-71. |
杨兴柱, 陆林.(2005). 大型节事旅游基本特征及发展对策的初步研究. 人文地理, (2): 47-50. |
约瑟夫·派恩, 詹姆斯·H. 吉尔摩. 毕崇毅译.(2012)。体验经济. 更新版.北京: 机械工业 出版社, 13~14 |
张兵娟(2012).记忆的仪式:黄帝故里拜祖大典的传播意义与价值. 郑州大学学报(哲学社会科 学版),(4):111-115. |
张骁鸣, 戴光全, 保继刚. (2003). 从事件旅游角度对 SARS 进行“后危机管理”研究. 旅游 学刊, 18(4): 7-8. |
第五章 体育赛事概述
Chalip, & Laurence. (2006). Towards social leverage of sport events. Journal of Sport & Tourism, 11(2), 109-127.
Chen, K. C. , Gursoy, D. , & Lau, K. L. K. . (2018). Longitudinal impacts of a recurring sport event on local residents with different level of event involvement. Tourism Management Perspectives, 28, 228-238.
Cotten, E. B. D. J. , & Wo, J. T. . (2001). Law for recreation and sport managers. Kendall/Hunt Pub.
Co.
Fairley, S. , & Danny O’Brien. (2017). Accumulating subcultural capital through sport event participation: the afl international cup. Sport Management Review, 21(3): 321-332.
Frost (2012). Top 10 reasons a business should use social networking in its promotional plan.. from https://smallbusiness.chron.com/top-10-reasons-business-should-use-social-net-working-its- promotional-plan-20337.html.
Getz, D. (2005). Event management and event tourism. Annals of Tourism Research 25(1): 872-873. Getz, D. and S. J. Page (2016). Progress and prospects for event tourism research. Tourism
Management 52: 593-631.
Grix, J. (Ed.). (2014).Leveraging legacies from sports mega-events: Concepts and cases. Springer. Hiller, H. H. (2000). Mega‐events, Urban Boosterism and Growth Strategies: An Analysis of the Objectives and Legitimations of the Cape Town 2004 Olympic Bid. International Journal of
Urban & Regional Research 24(2): 449-458.
Inoue, Y., Heffernan, C., Yamaguchi, T., & Filo, K. (2018). Social and charitable impacts of a charity-affiliated sport event: A mixed methods study. Sport Management Review, 21(2), 202- 218.
Jackson.J (2012). Social media and sports: Natural team-mates. from https://techland.time.com/2012/01/26/social-media-and-sports-natural-teammates.
Keaney, L. C. , Kilding, A. E. , Merien, F. , & Dulson, D. K. . (2018). The impact of sport related stressors on immunity and illness risk in team-sport athletes. Journal of Science and Medicine in Sport, 21(12).
Kim, E. , Fredline, L. , & Cuskelly, G. . (2018). Heterogeneity of sport event volunteer motivations:
a segmentation approach. Tourism Management, 68, 375-386.
Kim, J. , Kim, Y. , & Kim, D. . (2016). Improving well-being through hedonic, eudaimonic, and social needs fulfillment in sport media consumption. Sport Management Review, 20 (3): 309- 321.
Kim, M., Kim, A. C. H., Newman, J. I., Ferris, G. R., & Perrewé, P. L. (2019). The antecedents and consequences of positive organizational behavior: The role of psychological capital for promoting employee well-being in sport organizations. Sport Management Review, 22(1), 108- 125.
Koo, J. , & Lee, Y. . (2018). Sponsor-event congruence effects: the moderating role of sport involvement and mediating role of sponsor attitudes. Sport Management Review.
Masteralexis, L., Barr, C., & Hums, M. (Eds.). (2011). Principles and practice of sport management.
Jones & Bartlett Publishers.
Masterm (2009). Strategic Sports Event Management, BUTTERWORTH-HEINEMANN. McGillivray, D. (2019). Sport events, space and the ‘Live City’. Cities, 85, 196-202.
Mullin and BernardJ (1993). Sport marketing, Human Kinetics Publishers.
Pitts, B. G. and D. R. Shapiro (2017). People with disabilities and sport: An exploration of topic inclusion in sport management. Journal of Hospitality, Leisure, Sport & Tourism Education 21: 33-45.
Sanderson, J. (2011). It’s a whole new ball game: How social media is changing sports. The Digital Revolution, 103.
Sharp, L., Moorman, A., & Claussen, C. (2014). Sport law: A managerial approach. Taylor & Francis. Greenwell, T. C., Danzey-Bussell, L. A., & Shonk, D. (2014). Managing sport events. Human
Kinetics.
Smith, A. (2014). Leveraging sport mega-events: new model or convenient justification? Journal of Policy Research in Tourism, Leisure and Events 6 (1): 15-30.
Tarlow, P. E. (2002). Event Risk Management and Safety.
Thomson, A., Cuskelly, G., Toohey, K., Kennelly, M., Burton, P., & Fredline, L. (2018). Sport event legacy: A systematic quantitative review of literature. Sport Management Review.
Bull, C. , & Weed, M. . (2004). Sports tourism: participants, policy and providers. Sports Tourism Participants Policy & Providers.
Wicker, P. (2018). The carbon footprint of active sport participants. Sport Management Review.
Yao, Q. and E. C. Schwarz (2018). Impacts and implications of an annual major sport event: A host community perspective. Journal of Destination Marketing & Management 8: 161-169.
Young, T., Sibson, R., & Maguire, A. (2017). Educating managers for equity and social justice: Integrating Indigenous knowledges and perspectives in Australian sport, recreation and event management curricula. Journal of Hospitality, Leisure, Sport & Tourism Education, 21, 135- 143.
Zhou, R. , & Kaplanidou, K. . (2017). Building social capital from sport event participation: an exploration of the social impacts of participatory sport events on the community. Sport Management Review, 21 (5): 491-503.
曹可强, & 刘清早 (2015). 体育赛事运作, 高等教育出版社.
戴光全, & 保继刚 (2003). 西方事件及事件旅游研究的概念、内容、方法与启发(上). 旅游学刊(05): 26-34.
戴光全, & 保继刚 (2003). 西方事件及事件旅游研究的概念、内容、方法与启发(下). 旅游学
刊(06): 111-119.
高雪峰, & 刘青 (2009). 体育管理学, 人民体育出版社.
江浩岚, & 杜梅 (2018). 体育赛事对城市形象的影响与作用机理. 体育科技文献通报(10): 37-39.
蒋小翠, 朱晓东, & 钟静. (2018). 体育赛事对柳州市社会文化竞争力的影响——以柳州国际水上狂欢节为例. 体育科技文献通报.
罗秋菊, & 卢相宇 (2011). 大型体育赛事游客消费经济影响实证研究——以第 16 届广州亚运会为例. 体育科学(09): 3-18+50.
秦椿林 (2005). 体育项目管理, 高等教育出版社.
阮伟 (2012). 体育赛事与城市发展关系研究, 北京体育大学. 博士: 324.
王超然, & 张晓义 (2018). 北京亚运会历史地位与大国历史征程的研究. 北京体育大学学报
(08): 41-45.
王守恒 (2016). 体育赛事运作之研究, 北京体育大学出版社.
王莹 (2016). 大型体育赛事活动对区域经济发展的研究. 现代经济信息(24): 467.
王子朴, & 杨铁黎 (2005). 体育赛事类型的分类及特征. 上海体育学院学报 29(6): 24-28.
薛嘉川, & 穆台阳 (2017). 近年来中国体育赛事发展状况. 体育时空(13): 131.
尹小波, 张慧春, 张振华, 向国庆, & 金裕志. (2009). 大型民族体育赛事对区域经济和发展的影响——以举办中国传统龙舟赛对沅陵县区域经济和社会发展为例. 体育科学研究, 13(1).
杨曼. (2013). 巴黎标志性赛事的现状及特征分析. 当代体育科技, 3(9), 107-108.
Allen, J. (2007). The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth. John Wiley & Sons.
Allen, J., O’ Toole, W., Harris, R., McDonnell, I., Brown, S., & Jones, M. (2011). Festival & Special Event Management (5th. ed.). John Wiley & Sons Australia, Ltd.
Backhaus, K. B., Stone, B. A., & Heiner K. (2002). Exploring the relationship between corporate social performance and employer attractiveness. Business and Society, 41(3), 292–318.
Dayan, D., & Katz, E. (1992). Media events: The live broadcasting of history. Cambridge, MA: Harvard University Press.
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118–126.
Gardner, M . P., and P. J. Schuman. (1987) Sponsorship: An Important Component of the Promotions Mix, Journal of Advertising, 16:1, 11-17,
Getz, D, & Page, S. J. (2016). Progress and prospects for event tourism research. Tourism Management, 52, 593-631.
Goldblatt, J. (2010). Special events: A new generation and the next frontier (6th edition). John Wiley & Sons.
Gross,A.C, M.B.Trayloi and P.J.Shuman. (1987). Corporate sponsorship of arts and sports events.
40th ESOMAR Marketing Research Congress Proceedings, Montreux.
Katz, E. (1980). Media Events: The Sense of Occasion. Studies in Visual Anthropology, 6(3), 84- 89.
Keller, (2008). 战略品牌管理. 中国人民大学出版社.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486.
Marin, L., Ruiz S., & Rubio A. (2009). The role of identity salience in the effects of corporate social responsibility on consumer behavior. Journal of Business Ethics, 84(1), 65–78.
Mcmanus, P. (2005). Managing sacred sites: Service provision and visitor experience. Material Religion, 1(3), 428-430.
Monroe J.C. (2006). Art of the Event: Complete Guide to Design and Decorating Special Events.
John Wiley & Sons Incorporated.
O’ Toole, W., & Mikolaitis, P. (2003). 企业活动项目管理. (冯学钢,& 苏俊玲.). 北京:电子工业出版社.
Papacharissi, Z. (2015). Affective publics: Sentiment, technology, and politics. Oxford University Press.
Pirsch J., Gupta S., Grau S. L. (2007). A framework for understanding corporate social responsibility programs as a continuum: An exploratory study. Journal of Business Ethics, 70(2), 125–140.
Pope, N. K., & Voges, K. E. (2000). The impact of sport sponsorship activities, corporate image, and prior use on consumer purchase intention. Sport marketing quarterly, 9(2).
Reich, A. Z., Xu Y. H., & McCleary, K. W. (2010). The influence of social responsibility image relative to product and service quality on brand loyalty: An exploratory study of quick- service restaurants. Hospitality Review, 28(1), 2.
Sen, S., Bhattacharya, C. B., & Korschun, D. (2006). The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment. Journal of the Academy of Marketing Science, 34(2),158–166.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66(September 2017), 36–41.
SNEATH, J. Z,, R. Z. FINNEY, and A. G. CLOSE.(2005). An IM C Approach to Event
Marketing: T h e Effects of Sponsorship and Experience on Cus- tome* Attitudes. Journal cf Adtrertising Research 45, 41: 373-81.
Varadarajan, P. R., & Menon, A. (1988). Cause-related marketing: a coalignment of marketing strategy and corporate philanthropy. Journal of Marketing, 52(3), 58-74.
Zarantonello L (2013).. The impact of event marketing on brand equity: the mediating roles of brand experience and brand attitude. International Journal of Advertising, 32(2):255-280.
刘德艳(编著).(2014).婚庆策划与管理. 清华大学出版社.
第七章 活动产业发展的新趋势与新方向
AtKisson, A., et al. (2004). Introducing pyramid: A versatile process and planning tool for accelerating sustainable development. Draft paper for publication in The Natural Advantage of Nations. Australia: EA Books.
Bowdin, Glenn A. J.(2011). Events Management. Oxford: Elsevier / Butterworth-Heinemann, Burkhardt, H. Universal Values and the Three Pillars of Sustainability: Foundations of
Sustainability Education. Retrieved October 15, 2014 from https://www.cafeweltgeist.org/ihtec/Resources/UniversalValuesandtheThreePillars of Sustainability.doc
Dickson, C., & Arcodia, C. (2010). Promoting sustainable event practice: The role of professional associations. International Journal of Hospitality Management, 29, 236–244.
Elkington, J. (1998). Cannibals with forks: The triple bottom line of 21st century business.
Gabriola Island, BC; Stony Creek, CT: New Society Publishers.
Font, Xavier, and Catherine Harris. (2004): Rethinking Standards from Green to Sustainable.
Annals of Tourism Research 31.4 986-1007.
Frost, Warwick, and Jennifer Laing. (2010)How Green was My Festival: Exploring Challenges and Opportunities Associated with Staging Green Events. International journal of hospitality management 29.2: 261-7.
Getz, Donald, and T. D. (2009):Anderson. Sustainable festivals: On becoming an institution.
Event Management 12.1. 1-17.
Goldblatt, J. (2010). Special events: A new generation and the next frontier (6th edition). John Wiley & Sons.
Koukiasa, M. (2011). Sustainable facilities management within event venues. Worldwide Hospitality and Tourism Themes, 3(3), 217-228.
Hall, C. M., & Lew, A. A. (2009). Understanding and managing tourism impacts: An integrated approach. Routledge.
Hede, Anne-Marie. (2008). Managing Special Events in the New Era of the Triple Bottom Line.
Event Management 11.1: 13-22.
Henderson, Stephen. (2011). The Development of Competitive Advantage through Sustainable Event Management. Worldwide Hospitality and Tourism Themes 3.3: 245-57.
Hilburn, Heather, and 李华东. (2011). 再生之地与可持续发展的标杆——2012 伦敦奥运公园及场馆设计. 建筑学报 9.
Jones, Meegan Lesley. (2014).Sustainable Event Management: A Practical Guide. Milton Park, Abingdon, Oxon; New York: Routledge,
Joe Goldblatt(著), 罗秋菊等(译). (2017). 活动策划与组织(第 6 版). 北京:中国人民大学出版
社.
Mair, J., & Jago, L. (2010). The development of a conceptual model of greening in the business events tourism sector. Journal of Sustainable Tourism, 9582(July). https://doi.org/10.1080/09669580903291007
Mair, J., & Laing, J. (2012). The greening of music festivals: Motivations, barriers and outcomes.
Applying the Mair and Jago model. Journal of Sustainable Tourism, 20(5), 683-700.
Mastronardi, A. (2008). Radiohead, Jack Johnson, keep it green at New Jersey's All Points West
Festival. MTV News. Retrieved from https://www.mtv.com/news/articles/1592580/20080811/radiohead.jhtml
Messakh, M. V., Simanjuntak, T.Z.B. (2008). Green volunteers help reduce festival waste. The Jakarta Times. Retrieved from https://www.thejakartapost.com/news/2008/12/04/green- volunteers-help-reduce-festival039s-waste.html
Shone, A., & Parry, B. (2004). Successful event management: a practical handbook: Cengage Learning EMEA.
Smith, A. , Raj, R. , & Musgrave, J. (2009). Events and sustainable urban regeneration.Event management and sustainability: 32-42.
李佐军 (2012). 中国绿色转型发展报告. 中共中央党校出版社.
侯伟丽. (2004). 21 世纪中国绿色发展问题研究 (Doctoral dissertation).
史一钦, 曹晓晓. (2011). 全球“低碳环保”大背景下广州亚运会“绿色亚运”研究. 赤峰学院学报(自然科学版).
肖荣波等. "基于生态问题导向下的广州亚运城社区低碳生态规划." 现代城市研究 12(2010).
庄友刚. (2016). 准确把握绿色发展理念的科学规定性. 中国特色社会主义研究, 1(1), 89-94.
Q :
1、会展经济可以带来大量的游客从而带动旅游业的发展,新疆要用什么宣传方式来吸引更多的游客,避免路途遥远这一劣势?
2、新疆的展会要怎样做才能快速的成长为具有一定知名度、国际化程度较高的国家级展会?
3、网上展览会是否能够取代传统展览会?
4、结合新疆实际,亚欧博览会为什么会取得如今的发展?
5、展会对举办地会产生那些影响?(以新疆亚欧博览会为例)
6、会展业如何建立品牌效应?
7、会展活动本质上是资源整合,这句话是对是错?