The course focuses on developing your English language knowledge and skills with particular emphasis on business knowledge and contexts. It covers a wide range of business topics, including: brands, business travel, change, organization, advertising, investment, culture, human resources, international market, business ethics, leadership, competition. It provides you with a synergetic learning experience in enhancing the cross-cultural business communication skills.

The course of Comprehensive Business English focuses on developing your English language knowledge and skills with particular emphasis on business knowledge and contexts. This course covers a wide range of business topics, including: brands, business travel, change, organization, advertising, investment, culture, human resources, international market, business ethics, leadership, competition. The course provides you with a synergetic learning experience in enhancing their cross-cultural business communication skills.

Learning Outcomes

After completing the course, you will achieve the following outcomes. You will be able to 

• Demonstrate an understanding of different elements in business world. 

• Understand some basic business concepts and current issues.

• Have a fairly good command of key business terminology. 

• Develop reading, listening and discussion skills in a wide range of business situations

• Become familiar with various forms of effective business communication. 

• Develop creativity, critical and analytical thinking in specific business case study. 

• Produce and understand basic business documents. 

• Enhance their cross-cultural awareness and skills 

• Build the confidence in using business English and increase their career prospects.

Basic English

Required and Recommended Books and Magazines:

Market leader 3rd Ed by David Cotton, David Falvey and Simon Kent, published by Pearson Education Limited ,Copyright 2016.

English Language Adaptation Edition Experiencing Business English Course book 3, edited by Wang Yanyan and etc., published by Higher Education Press Limited Company, Copyright 2020.

Recommended Journals

Financial Times, Business Week, China Daily and etc.

Q : 平均每周需要几个学时？学完整个课程总共多少学时？

A : 周课时为4学时，总计48个学时。

Q: 平时成绩占多少分？

A : 平时成绩占50%。