The course is intended for the undergraduate level, which is designed to fulfill the following tasks: to explain how and why the world’s countries differ; to present a thorough review of the economics and politics of international trade and investment; to explain the functions and form of the global monetary systems; to examine the strategies and structures of international business; to assess the special roles of an international business’s various functions; to outline the general development of Foreign Direct Investment by Multinational Enterprises in the mainland of China market in the past three decades; and to introduce how to do business in the mainland of China market for global investors. The course is taught by flipping the classroom in order to stimulate and facilitate more participation of both lecturer and students.

Main topics of the course include:

★   Globalization

★   Country differences

★   Differences in culture

★   International trade theory

★   The political economy of international trade

★   Foreign Direct Investment

★   Regional economic integration

★   The foreign exchange market

★   The global monetary system

★   Global strategy

★   Entering foreign markets

★   Exporting, importing and countertrade

★   Global marketing and R&D

★   Global manufacturing and materials management

★   Global human resource management

★   Foreign Direct Investment in the mainland of China market after 1980s

★   Doing business with Chinese characteristics

1. Through the introduction of global business knowledge, help students to improve their comprehensive quality and understand their major better. Combined with the background of globalization, gradually deepen their understanding of the future development prospects of their major.

2. Comprehensive and multi-dimensional understanding of various environmental factors in the process of global business development and its own basic characteristics and laws. Help students have the basic ability to analyze and solve global business related problems in their future work.
   

Before learning this course, you'd better know the course of 'principles of management', and do have some ability to use English.

★   Global Business Today / Charles W. L. Hill, G. Tomas M. Hult, McGraw-Hill Education, 10th edition, February 1 2017

★   Transnational management : text, cases, and readings in cross-border management / Christopher A, Bartlett, Sumantra Ghoshal, Paul Beamish.- 5^th edition, McGraw-Hill, 2008

★   Management / Ricky W. Griffin.-8^th ed., Houghton Mifflin, 2005

★   Economics of strategy / D. Besanko, D. Dranove, M. Shanley, S. Schaefer.-3rd, Wiley, 2003

The professor will provide photocopies of specific chapters of the reference to students according to the detailed proceeding of the courses.