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SPOC学校专有课程
商务英语视听说
第1次开课
开课时间: 2020年02月22日 ~ 2020年06月21日
学时安排: 1-3 小时每周
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spContent=《商务英语视听说》课程“模拟商务交际情境、突出听说技能训练、提高商务沟通能力”。课程设计突出其专业性、互动性和实用性;课程旨在通过国际商务知识学习、商务案例分析和语言应用实践,帮助学生理解和掌握国际商务基本知识和沟通技能,提高学生的英语语言能力、跨文化交际能力和国际文化理解力。
《商务英语视听说》课程“模拟商务交际情境、突出听说技能训练、提高商务沟通能力”。课程设计突出其专业性、互动性和实用性;课程旨在通过国际商务知识学习、商务案例分析和语言应用实践,帮助学生理解和掌握国际商务基本知识和沟通技能,提高学生的英语语言能力、跨文化交际能力和国际文化理解力。
—— 课程团队
课程概述

《商务英语视听说》课程是为培养“英语+专业”的应用型涉外商务人才而设置,旨在培养学生在各种商务环境下熟练运用英语知识与技巧的能力,包括:能够听懂国际商务会话或陈述,能够掌握商务英语情境的要点和相关细节,领会说话人的态度、感情和真实意图。内容涉及国际贸易的全过程,包括商务接待、招聘面试、会议组织、商品介绍、谈判、理赔等商务活动。

课程大纲

Unit 2 Jobs and Responsibilities

2.1 Company type (A)

2.2 Company type (B)

2.3 Company structure (A)

2.4 Company structure (B)

2.5 Job titles or positions

2.6 Jobs and responsibilities

2.7 Core competencies (A)

2.8 Core competencies (B)

Quiz for Unit 2

Unit 1 Job Interview

1.1 How to make a resume (A)

1.2 How to make a resume (B)

1.3 How to prepare for a job interview

1.4 How to make a self-introduction

1.5 How to answer interviewers' questions

1.6 Taboos in the job interview

Quiz for Unit 1

Unit 3 On the Phone

3.1 How to make a good preparation for business calls

3.2 How to make efficient business calls

3.3 Basics of business calls

Quiz for Unit 3

Unit 4 At a Meeting

4.1 Basics of meetings

4.2 How to organize effective meetings

4.3 How to run effective meetings (A)

4.4 How to run effective meetings (B)

4.5 Tips for writing meeting minutes

Quiz for Unit 4

Unit 5 Travel and Visit

5.1 Planning for a business trip

5.2 Booking air tickets

5.3 Going through customs

5.4 Hotel check-in

5.5 Receiving visitors

5.6 Meeting a business partner at the airport

Quiz for unit 5

Unit 6 Company Presentation

6.1 How to make a company presentation (A)

6.2 How to make a company presentation (B)

6.3 Advice and review (A)

6.4 Advice and review (B)

Quiz for unit 6

Unit 7 Product Presentation

7.1 Introduction to a product presentation

7.2 Preparation for a product presentation

7.3 Description of products

7.4 Tips for a successful product presentation

Quiz for unit 7

Unit 8 Company Performance

8.1 Annual reports and financial statements (A)

8.2 Annual reports and financial statements (B)

8.3 Balance sheets

8.4 Income statements (A)

8.5 Income statements (B)

8.6 Cash flow statements

8.7 Introducing company performance (A)

8.8 Introducing company performance (B)

Quiz for unit 8

Unit 9 Trade Fairs

9.1 A brief introduction of trade fairs

9.2 General guidelines for trade fair participation

9.3 How to select a right trade fair

9.4 Exhibit hall etiquette

Quiz for unit 9

Unit 10 Making Inquiries

10.1 Basic knowledge on making inquiries

10.2 How to make an inquiry

10.3 A regular customer’s inquiry

10.4 How to make an offer

Quiz for unit 10

Unit 11 Placing an Order

11.2 Negotiating an order

11.3 How to write an order

11.4 How to confirm an order

11.1 How to negotiate

Quiz for unit 11

Unit 12 Terms of Payment

12.1 Terms of payment

12.2 Choose a mode of payment

12.3 How a letter of credit works

Quiz for unit 12

Unit 13 Delivery

13.1 Practical operation of delivery

13.2 Related analysis of delivery time

Quiz for unit 13

Unit 14 Claims and Settlements

14.1 Introduction to claims and settlements

14.2 How to make an effective claim

14.3 How to write a claim letter

14.4 How to settle claims

14.5 How to write a letter of adjustment

Quiz for uint 14

Unit 15 Marketing

15.1 Marketing and 4Ps(A)

15.2 Marketing and 4Ps (B)

15.3 Marketing and sales

15.4 Marketing management process

15.5 How to make a marketing plan

Quiz for unit 15

Unit 16 Advertising

16.1 Fundamentals of advertising

16.2 Advertising media selection (A)

16.3 Advertising media selection (B)

16.4 What makes a good ad

Quiz for unit 16

展开全部
预备知识

(1)国内高校在校生,具有一定的英语基础,对国际商务知识学习和国际商务沟通技能提高有需求的非英语专业大学生,课程类别为公共选修课程或跨专业选修课程,也可是英语专业低年级学生,课程类别为专业选修课;

(2)外贸从业人士、职场人士、跨境电商等,课程类别为培训课程或实践课程。


参考资料

马龙海、李毅主编,《商务英语视听说》,外语教学与研究出版社,2013年05月 。

黎孝先、石玉川 主编,《国际贸易实务》(第六版),对外经贸大学出版社,2016年02月。

(英)休斯 JOHN HUGHES著,《新编剑桥商务英语》中级(第三版修订版),经济科学出版社,2018年04月 。

常见问题

本课程引用的部分文献资料和音频、视频资料均保证仅提供为教学使用,并向作者表示感谢!如涉及版权问题,请作者立即与课程团队联系。

源课程

该SPOC课程部分内容来自以上源课程,在源基础上老师进一步增加了新的课程内容

南京晓庄学院
5 位授课老师
申建军

申建军

副教授

游晓玲

游晓玲

副教授

戴俊红

戴俊红

讲师

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