This course offers a comprehensive introduction to the basic knowledge of international business culture with highlighting the importance of understanding cultural differences and the way to achieve smooth communication in international business settings. The purpose of this course is to cultivate students' cross-cultural awareness and the ability to solve cross-cultural problems in communication. It will help them avoid cultural misunderstandings in international business activities. Interviews, role-plays and case studies make the course instructive and interesting.

Three question will be answered in the course:

What-- What is international business culture? What are the cultural differences in business.

Why-- Why are there culture difference in the world? 

How-- How should we  deal with these cultural differences to achive smooth communication?

This course is expected to share you knowledge, open your mind, help you full of sympathy and understanding to achieve win-win communication with people all over the world.

Teaching objectives: 

This course aims to introduce various basic knowledge related to the international business 

culture , it highlignts the significance of understanding cultural differences in international business communication with a profound and comprehensive analysis from aspects like business negotiations, business writing, verbal and nonverbal communication, marketing, business etiquette etc.It is expected to train people’s cross-cultural awareness , offers some advice to avoid cultural misunderstanding, and enable them to be adept at dealing with cross-cultural communication .

Preparatory knowledge includes culture, international business, business negotiation, marketing, cross-cultural communication,  management,  business etiquette and writing etc.

Lillian H. Chaney, Jeanette S.（2014） Martine. Intercultureal Business Communication. Six Edition, Boston：Pearson Education

1. How could I get the credits from this having this course?

    There are some tasks in this course. Firstly, you need to watch all the vedioes and read all the powerpoints which is the mian part of the course. Secondly, you will do the quiz of every chapter (ten chapters) which will acounts for 50% of the credits. Thirdly, You have to participate the discussion in every chapter, there designs one dicusssion task in every chapter, you can get 10% of the credits if you answer the questions at least five times in the discussion zone in the course. Fourthly, after all the vedioes, there is a final exam, it will be the 40% of the credits, please finish it before the deadline.