Dongbei University of Finance and economics is one of the 13 universities approved by the Ministry of education in 2000, which is one of the first batch of pilot e-commerce majors in China. It has a history of 17 years. It has the right to confer bachelor's, master's and doctor's degrees in e-commerce. In 2015, it won the first place in Liaoning Province's undergraduate professional evaluation, and the only advantageous specialty in Liaoning Province's e-commerce specialty. In 2017, it was approved as Liaoning Province's innovation and innovation The pilot program of industry reform was approved as the first batch of undergraduate demonstration specialty in Liaoning Province in 2018, and won the national first-class undergraduate construction specialty in 2019.
The courses of introduction to e-commerce have been approved respectively: excellent course at school level in 2005, excellent course in Liaoning Province in 2006 and excellent resource sharing course in Liaoning Province in 2012, including nearly 2000 students from 12 universities (excluding the students of our university) who have passed the credit project of Cross School study of Liaoning Provincial Department of education, have taken this course on the designated course platform and obtained credits. At the same time, the course is free to the public.
Introduction to e-commerce is a basic course of e-commerce major. Based on the basic theory of e-commerce, starting from the actual situation of e-commerce development, combining theory with practice, students can have a solid theoretical foundation and application ability at the same time. This course includes two parts: theoretical teaching and experimental teaching. The theoretical part includes the overview of e-commerce, e-commerce framework and mode, e-commerce technology, e-commerce security, e-marketing, e-payment and e-banking, e-commerce logistics management, e-commerce supply chain management, mobile e-commerce, cross-border e-commerce, and e-commerce data processing technology. There are 13 knowledge modules such as technology, legal environment of e-commerce and development trend of e-commerce; experimental teaching mainly cultivates students' application ability, including three experimental modules: B2B experiment, B2C experiment and C2C experiment. Theory and practice promote each other. On the one hand, it helps students deepen their understanding of basic knowledge, on the other hand, it makes the course more practical.
As an important professional basic course, Introduction to E-commerce is a linking course in the entire subject system. Through the study of this course, students should have a comprehensive understanding of e-commerce. From a vertical point of view, students should understand the past, present and future of e-commerce. From a horizontal perspective, it is necessary to know the new technologies and new concepts currently used in e-commerce, what e-commerce needs us to learn now, and what we can do in the future.It will make students understand that e-commerce is a major that meets the needs of economic development and international competition ; It is a major that needs to be deepened in practical development and theoretical research ;It is a new technology-intensive major, a continuously developing major, and a service-oriented and application-oriented major. In this industry, challenges and opportunities will coexist. This course can help students find the role of technology in business activities through the technical courses they have learned before, and also know that e-commerce students also need to master some knowledge, some of which we will offer elective courses in the future, and some of which need to be learned at work in the future, so that students can prepare psychologically and intellectually for future professional study and industry work.
Introduction to E-commerce is a basic subject for the e-commerce major. Through the profound simple explanation of this course , the majority of zero-based students can easily understand and master it. As for the preparatory knowledge before learning the course, there is no need to have too much psychological pressure. Before studying the course, you can learn about several aspects:
[1] Have a preliminary understanding of the major domestic and foreign e-commerce platforms, their operating models, and their respective advantages and disadvantages.
[2] Master some basic uses of the Internet, such as mail sending and receiving, the use of search engines, etc.
[3] Learn to use basic office software, Word, Excel, PPT, etc.
[4] Observe life more, understand the application of e-commerce in life, and be good at asking questions and looking for answers in courses.
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Q: What are the supporting resources in the course "Introduction to E-Commerce"?
A: We have provided students with abundant resources in the course construction.
In the theoretical part, a complete curriculum system helps students build a knowledge framework while cooperating with online testing and examination time, so that students can check their learning achievements.
In the practice part, in order for students to better apply what they have learned, we have set practice units in the corresponding chapters. Through experiments, we can further deepen the understanding of knowledge and improve the level of application.
In addition, we have also prepared a case library for students to turn the abstract into concrete, to better help you learn the courses, related legal documents, and extracurricular practice guidance, to help you broaden your horizons, and rich experimental resources to make learning no longer Talk on paper.
Q: What are the characteristics of this course?
A: Advanced concepts should be developed for innovation; a complete system, a framework of rationale; rich resources, solid foundations and eye-opening; a large number of cases, abstracted into concrete. Blended teaching allows students to actively participate in teaching, combining theory with practice, and cultivating students' innovative spirit and practical ability.
Q: What are the main parts of the course?
A: The course consists of four parts: The first part is an overall overview, clarifying concepts, characteristics, classifications, system frameworks and models; the second part is the overall structure, including technical foundation and security assurance, and on this basis, an introduction to network marketing , electronic payment, logistics and supply chain, mobile commerce; the third part is the legal environment, introducing the current legislative situation, and clarifying the relevant laws and regulations; the fourth part is the development trend, clarifying the new operation concept and business model.