随着经济全球化的发展,在构建“人类命运共同体”的新时代,中国与世界各国的国际商务活动日益频繁,国际商务英语的应用也越来越广泛,社会对具备商务英语翻译能力的人才的需求呈不断上升趋势。
本课程包括十二个主题的内容,每个主题都以基本的商业行为为主线,旨在系统地培养学生对各种商业情境的认知和理解,训练其从事相关商务活动的基本能力。同时通过案例分析,帮助学生在模拟的真实情境中,运用已有的翻译理论基础和翻译实践技巧,进行更高水平的翻译实践训练,从而达到具有一定商务英语翻译能力的目的。
商务英语翻译这门课程总分100分,考核形式为过程性和终结性两种。具体构成如下:视频学习和作业完成占30%;课程展示和翻译实践占30%;期末考试占40%。
学习起点:![]()
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具备一定的商务知识、掌握一定的翻译理论、做过一定的翻译实践。
Week 1:Business Environment and Entrepreneurship
1.1 Introduction to Business Environment
1.2 Internal Environment
1.3 External Environment
1.4 Definition of Entrepreneurship
1.5 The Entrepreneurs' Personality Traits
1.6 Entrepreneurial Growth and Failures
Week 1 PDF Slides(课件)
Unit 1 "Business Environment" 词汇表
Unit 2 "Entrepreneurship" 词汇表
第1周测试题
Week 2:Discovering Business Opportunities and Establishment of a Business
2.1 How to find the opportunity that’s right for you
2.2 How to decide whether or not to pursue a business opportunity
2.3 How to evaluate and identify the risks
2.4 Business opportunities in China
2.5 Taking the right approach to make real money
2.6 Choosing the right business organization (1)
2.7 Choosing the right business organization (2)
2.8 Registering a business name and get the licenses
Week 2 PDF Slides(课件)
Unit 3 "Discovering Business Opportunities" 词汇表
Unit 4 "Establishment of a Business" 词汇表
第2周测试题
Week 3:Organizational Structure & Recruiting and Training Employees
3.1 Importance of organizational structure
3.2 Major types of organizational structure
3.3 Modern organizational structure
3.4 Formal and informal organizations
3.5 Significance and strategies of recruitment
3.6 Recruitment methods and selection
3.7 Training new employees
Week 3 PDF Slides(课件)
Unit 5 "Organizational Structure" 词汇表
Unit 6 "Recruiting and Training Employees" 词汇表
第3周测试题
Week 4:Employee Motivation and Corporate Culture
4.1 Intrinsic and extrinsic motivation
4.2 Theories of employee motivation
4.3 Tools for employee motivation
4.4 Tips on how to increase employees’ motivation quickly
4.5 Factors affecting corporate culture
4.6 Types of organizational culture
4.7 The importance of corporate culture
4.8 Strong culture and weak culture
4.9 National culture and corporate culture
4.10 The limitations of corporate culture
Week 4 PDF Slides(课件)
Unit 7 "Employee Motivation" 词汇表
Unit 8 "Corporate Culture" 词汇表
第4周测试题
Week 5:Production, Product and Marketing
5.1 Factors of production
5.2 Classification of products
5.3 New product development process
5.4 Product life cycle
5.5 The definition of marketing
5.6 The concepts of marketing
5.7 The functions of marketing
5.8 Marketing mix
5.9 Key marketing strategy decisions
Week 5 PDF Slides(课件)
Unit 9 "Production and Products" 词汇表
Unit 10 "Marketing" 词汇表
第5周测试题
Week 6:Financial Management and Financing
6.1 The functions of financial management
6.2 The objectives of financial management
6.3 The contents of financial management
6.4 Accounting and financial management systems
6.5 The definition of financing
6.6 Debt financing
6.7 Equity financing
6.8 Selecting financing sources
Week 6 PDF Slides(课件)
Unit 11 "Financial Management" 词汇表
Unit 12 "Financing" 词汇表
第6周测试题
Week 7:Corporate Social Responsibility and Going to the International Market
7.1 Basic ideas and history of corporate social responsibility
7.2 The importance of corporate social responsibility in business
7.3 How the businesses can be socially responsible
7.4 The relation of social responsible actions and economic performance
7.5 The development of corporate social responsibility in China
7.6 The background:Globalization
7.7 The international market environment
7.8 Reasons for going to the international market
7.9 The opportunities and challenges of going to the international market
7.10 The modes of going to the international market
Week 7 PDF Slides(课件)
Unit 13 "Corporate Social Responsibility" 词汇表
Unit 14 "Going to the International Market" 词汇表
第7周测试题
Week 8:E-Business
8.1 The history of e-business
8.2 The differences between e-business and e-commerce
8.3 The advantages & disadvantages of e-business
8.4 Major considerations in e-business
8.5 How to create an e-business enterprise
Week 8 PDF Slides(课件)
Unit 15 "E-Business" 词汇表
第8周测试题
1. 袁奇主编,《商学导论英语教程》,北京理工大学出版社,2012。
2. 董晓波主编,《商务英语翻译案例分析》,清华大学出版社、北京交通大学出版社,2018。