《商务英语视听说》课程是为培养“英语+专业”的应用型涉外商务人才而设置，旨在培养学生在各种商务环境下熟练运用英语知识与技巧的能力，包括：能够听懂国际商务会话或陈述，能够掌握商务英语情境的要点和相关细节，领会说话人的态度、感情和真实意图。内容涉及国际贸易的全过程，包括商务接待、招聘面试、会议组织、商品介绍、谈判、理赔等商务活动。
（1）国内高校在校生，具有一定的英语基础，对国际商务知识学习和国际商务沟通技能提高有需求的非英语专业大学生，课程类别为公共选修课程或跨专业选修课程，也可是英语专业低年级学生，课程类别为专业选修课；
（2）外贸从业人士、职场人士、跨境电商等，课程类别为培训课程或实践课程。
Unit 2 Jobs and Responsibilities
2.1 Company type (A)
2.2 Company type (B)
2.3 Company structure (A)
2.4 Company structure (B)
2.5 Job titles or positions
2.6 Jobs and responsibilities
2.7 Core competencies (A)
2.8 Core competencies (B)
Quiz for Unit 2
Unit 1 Job Interview
1.1 How to make a resume (A)
1.2 How to make a resume (B)
1.3 How to prepare for a job interview
1.4 How to make a self-introduction
1.5 How to answer interviewers' questions
1.6 Taboos in the job interview
Quiz for Unit 1
Unit 3 On the Phone
3.1 How to make a good preparation for business calls
3.2 How to make efficient business calls
3.3 Basics of business calls
Quiz for Unit 3
Unit 4 At a Meeting
4.1 Basics of meetings
4.2 How to organize effective meetings
4.3 How to run effective meetings (A)
4.4 How to run effective meetings (B)
4.5 Tips for writing meeting minutes
Quiz for Unit 4
Unit 5 Travel and Visit
5.1 Planning for a business trip
5.2 Booking air tickets
5.3 Going through customs
5.4 Hotel check-in
5.5 Receiving visitors
5.6 Meeting a business partner at the airport
Quiz for unit 5
Unit 6 Company Presentation
6.1 How to make a company presentation (A)
6.2 How to make a company presentation (B)
6.3 Advice and review (A)
6.4 Advice and review (B)
Quiz for unit 6
Unit 7 Product Presentation
7.1 Introduction to a product presentation
7.2 Preparation for a product presentation
7.3 Description of products
7.4 Tips for a successful product presentation
Quiz for unit 7
Unit 8 Company Performance
8.1 Annual reports and financial statements (A)
8.2 Annual reports and financial statements (B)
8.3 Balance sheets
8.4 Income statements (A)
8.5 Income statements (B)
8.6 Cash flow statements
8.7 Introducing company performance (A)
8.8 Introducing company performance (B)
Quiz for unit 8
Unit 9 Trade Fairs
9.1 A brief introduction of trade fairs
9.2 General guidelines for trade fair participation
9.3 How to select a right trade fair
9.4 Exhibit hall etiquette
Quiz for unit 9
Unit 10 Making Inquiries
10.1 Basic knowledge on making inquiries
10.2 How to make an inquiry
10.3 A regular customer’s inquiry
10.4 How to make an offer
Quiz for unit 10
Unit 11 Placing an Order
11.2 Negotiating an order
11.3 How to write an order
11.4 How to confirm an order
11.1 How to negotiate
Quiz for unit 11
Unit 12 Terms of Payment
12.1 Terms of payment
12.2 Choose a mode of payment
12.3 How a letter of credit works
Quiz for unit 12
Unit 13 Delivery
13.1 Practical operation of delivery
13.2 Related analysis of delivery time
Quiz for unit 13
Unit 14 Claims and Settlements
14.1 Introduction to claims and settlements
14.2 How to make an effective claim
14.3 How to write a claim letter
14.4 How to settle claims
14.5 How to write a letter of adjustment
Quiz for uint 14
Unit 15 Marketing
15.1 Marketing and 4Ps(A)
15.2 Marketing and 4Ps (B)
15.3 Marketing and sales
15.4 Marketing management process
15.5 How to make a marketing plan
Quiz for unit 15
Unit 16 Advertising
16.1 Fundamentals of advertising
16.2 Advertising media selection (A)
16.3 Advertising media selection (B)
16.4 What makes a good ad
Quiz for unit 16
马龙海、李毅主编，《商务英语视听说》，外语教学与研究出版社，2013年05月 。
黎孝先、石玉川 主编，《国际贸易实务》（第六版），对外经贸大学出版社，2016年02月。
（英）休斯 JOHN HUGHES著，《新编剑桥商务英语》中级（第三版修订版），经济科学出版社，2018年04月 。
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