1. Globalization Context for Multi-National Corporations

1.1 Globalization Context for Multi-National Corporations

Assignment 1

Quiz 1

2. Corporate Social Responsibility

2.1 Corporate Social Responsibility

2.2 CSV and Sustainability

Quiz 2

Assignment 2

3. Culture

3.4 Cultural Value Dimensions and Developing Culture Profile

3.3 The Influence of Culture on Decision Making

3.2 Understanding Culture and Relevant Concepts II

3.1 Understanding Culture and Relevant Concepts I

Quiz 3

Assignment 3

4. Communication

4.4 Context and Channels of Communication

4.1 Understanding Communication Process

4.2 Trust in Communication

4.5 Managing Cross-cultural Communication

4.3 Cultural Variables in the Communication Process

Assignment 4

Quiz 4

5. Negotiation

5.4 Negotiation Process III

5.1 Understanding Negotiation

5.5 Negotiation Styles and Managing Negotiation

5.2 Negotiation Process I

5.3 Negotiation Process II

Assignment 5

Quiz 5

6. International Marketing

6.1 Step Up Marketing Strategy with STP

6.2 Step Up Marketing Strategy with 4Ps

Assignment 6

Quiz 6

7. Branding

7.1 Understand Branding

7.2 Brand Alliance

Quiz 7

Assignment 7

8. Reasons and Ways of Going Global

8. Reasons and Ways of Going Global

Quiz 8

Assignment 8

9. Models of Going Global

9. Models of Going Global

Quiz 9

Assignment 9

10. Entry Modes of Going Global

10. Entry Modes of Going Global

Assignment 10

Quiz 10

11. Strategic Alliances of Going Global

11. Strategic Alliances of Going Global

Quiz 11

Assignment 11